Having trouble making your dream come true? Well, I did. I had a vision of being the richest CEO in the country. And well, I am far from it. It all started last April when I saw this infomercial called SMC (Specialty Merchandising Corporation) and what they do is if you sign up for their service, you have access to their inventory.
Their products, from a member’s standpoint, are a much lower cost for them while you can gain profit from selling them at THEIR retail price. Their retail price is ridiculous and shameful. I know, for a fact, no one will buy those products at those prices. It was pretty sad for me to waste my money for their service, but what can I do? (Notice: I had this service for over 30 days so no refund for me). You know what I did? I took all of my catalogs from SMC, put it in my desk drawer and never looked at it again. However, a year later I had a vision; a vision to be an entrepreneur.
That’s everyone’s dream, right?
I was searching around the net on yahoo and found out that yahoo has their own small business program that enables me to make my dream come true. I just download their program called Yahoo Site builder 2.2 and I can make my own website with no experience at all. Nevertheless, I got my catalogs from SMC and started to accumulate how I would start this website.
So, I had one question in mind, “How can I attract customers?”
The first thing that came into mind was the name of my website. It took me awhile, but I figured it out. So I figured out the name “Kinglot,” which originally came from Biglots. In addition, I wanted my business name related to a big retailer’s store; same as Wal-Mart got its name from Kmart.
Nonetheless, it took me two months to finish my website because I did it the long way. I had no HTML, PHP, and CGI experience. Also, I did not want a webmaster to do my website. However, my problem wasn’t that. My biggest problem was pricing, so I lowered my prices. From $39.99 and up, it’s 50 percent off. From $19.95 to $34.95, it’s 40 percent off. From $17.95 and down, it’s 30 percent off. You see, my mission is to provide my customers with the best quality products at an affordable price. This was my mission in the first place and hopefully my business will flourish. So, I hope your dream will come. If I can do my website on my own, so can you.