09 Mar 2008 09:58:24 | Doug Firebaugh
Recruiting on the Internet in MLM is very popular! Yet, there
are still many folks who are hesitant to jump into the arena of
the Internet. I assure you the best way of learning HOW to use
the Internet is to just do it!
And if you have already chosen to be a part of the Internet
culture, then we congratulate you on a decision that we believe
is where you need to be. The recruiting process on the Internet
is NOT unlike the process offline, you still must prospect,
contact, present, follow up, get the decision, and train and
duplicate. But you need to understand that there MUST be a
methodical process of creating the environment for attracting
people to your website and then to ATTRACT them to your Network
Marketing business.
THE MOST IMPORTANT ONLINE MARKETING SECRET: There is a LIVE
HUMAN BEING behind the computer monitor that you are trying to
recruit. Treat them as such, and with respect and
professionalism. This is one of the Foundation Secrets that you
must understand.
Everybody you prospect to on the Internet is breathing, has
goals and dreams and understands that there is more to life than
just surviving. And giving your prospect PERSONAL attention is
even MORE important on the Internet than it is offline!
You MUST understand that your emails and ALL your communication
is being read by a LIVE, BREATHING, HUMAN BEING on 'the other
side' of the computer screen. I repeat this because even though
it is obvious to most people, most people on the Internet fail
to ACT like it in their MLM recruiting efforts.
RELATIONSHIPS are just as important over the Internet as it is
offline. Sometimes even more important, since today's marketing
methods on the Internet are not all done professionally.
Remember, the same principles hold true for building
relationships on the Internet. It usually takes a series of
consistent exposures. It takes time to build trust. And
personalization is VERY important, especially on the Internet
and MLM recruiting.
Everyone wants to be treated well, and with respect. And they
also want to feel that they are special. So with your
understanding that there is a LIVE human being on the other side
of the computer screen. You need to create the scenario that you
may go beyond the computer.
You MUST CONNECT with your person OFFLINE after gaining their
interest, to create the start of the relationship, usually via
telephone.
The other side of that computer monitor is a very special place
that you must always keep in mind when recruiting, as that will
determine a lot of where your recruiting grows, or doesn't grow.
PEOPLE WANT 3 THINGS:
1) To FEEL they are respected for who they are and their values
honored.
2) To FEEL that someone cares about them instead of just want to
recruit them.
3) To establish a connection with someone they FEEL they can
trust and can help LEAD them to success!
If you can TOUCH, then TELL, you will much more likely to have a
viable prospect than not.
Ask them about:
Family. Interests. Success. Hobbies. Career.
We call that the 'FISH-C Formula' for Connecting.
EMAIL 101:
ALWAYS Use a Signature (sig) File! This is free advertising for
your company and for you. I cannot believe how many emails I
still get from folks who don't use this great feature....it will
be in the 'options' section on the navigation bar in your email
program. In your Signature File, you should ALWAYS include your
name, email address, phone number and website address. Yes,
include your phone number! You want to be personal right? They
MIGHT want to call you directly!
PROMOTING YOUR WEBSITE:
Having a website is a MUST. Here's a few basics about getting
your own website if you don't already have one, and how to
increase traffic to generate more leads and a larger warm market
on the Internet. Your advertising focus MUST be on getting
people to visit your website.
Have you noticed that EVERY type of media now advertises their
website? Newspapers, magazines, radio, TV, every advertisement
you see or listen to now advertises their website encouraging
you to visit. Why? Convenience and Culture. Everyone who has
Internet access can check out your information at THEIR
convenience, and it works 24 hours a day, 7 days a week, 365
days a year, is part of our Culture now. AND it's cost
effective!
A Network Marketing distributor website with PULLING POWER is a
strong indication of the seriousness you and your company
project, and most companies today have a website that can be
pointed to and accessed for information and links. Even though
most are limited to what they allow you to do as a distributor,
you still need a 'visual commercial' on the Internet, and
company websites will work fine. And there are some HOT company
sites out there.
Always CROSS-MARKET. Always advertise your website AND your
phone number. This way anyone can contact you to get the
information they need.
Not everyone has DSL. Some are still on dial up. And some people
will still prefer to call you to answer questions or build the
personal contact that is required to form a relationship. If you
have your own recruiting website, that is best. You will be able
to have it designed and programmed to do exactly what YOU want.
However, it can be very expensive. There are several
'self-replicating' websites with pre-programmed web pages
designed for recruiting out there. A self-replicating website
offers EASY DUPLICATION. You go to the website, enter some
information and sign up, then you can have your own personalized
version of a main website.
Many of these websites are free, and the best looking sites may
not be your company's own website. But, if your company offers a
self-replicating site that is personalized, utilize it! Get ALL
your downline using this training system! And it's great for
prospecting too.
Everyone wants something FREE! Even other networkers can't say
no to at least checking out your website, and maybe your
opportunity later. You probably won't actually be selling
anything from this website, but it's a great way to increase
your leads and start building new relationships. Use them as a
learning tool!
One thing you must learn in recruiting on the Internet. YOU MUST
DO SOMETHING!
Just do something EVERY day. Persistency and consistency are two
the best skills in Internet marketing. Continue trying new
advertising methods and new websites to increase traffic. Make
sure you follow up with every email you receive, offer something
of VALUE to them. Tell them about a great new e-zine of yours
that they can subscribe to for free or some other item that
keeps your message in front of them on an ongoing basis!
Having your own website will work best for bringing people
off-line to online. Tell your friends, family, co-workers,
strangers, everyone to visit your website. Call them and
personally invite them to check it out.
Just say, 'Hi Betty, this is David, do you have a second? Great!
I need your help on something. I have a new website and I really
wanted to get your input on it. I think it is something you will
be interested in when you're finished will you give me a call
back so we can chat? Thanks Betty.'
How difficult was that? You MUST learn to think 'outside the
box'. Get people curious. Be personal. Then you will be more
effective. Your success depends proportionately on your
activities and attitude! Most people always seem to find what
they're looking for. Are you looking for Success or failure?
Remember, learning is a continuous process and if stop learning,
you stop living. Learning HOW to effectively use the Internet
for recruiting does take time and effort, but YOU CAN DO IT TOO!
SECRETS TO FOLLOW UP:
In network marketing, whether online and offline, the Fortune is
in the Follow Up! If you are going to be successful recruiting
on the Internet, you MUST follow up with your interested
prospects. Would you discover a gold mine and not finish the
digging?
It is the same concept. So many people are afraid to complete
the process because they are afraid someone will tell them 'NO'.
Here's My Secret: It's not the YES's in this business that
create wealth. It's the NO's. You will get a NO the majority of
the time. But those with the biggest pile of No's create wealth
in the long run.
How you handle the No's will determine if it will be wealth, or
only a wish to be successful in your network marketing business
and in life.
You are in the business of COLLECTING DECISIONS. It doesn't
matter if it is a YES or a NO. Either way, you must collect
them! You MUST FOLLOW UP to collect the decision, and that is
where you make your money -- getting the decision. Especially on
the internet.
For every 12 No's you get, you most likely will get a Yes. Fear
plays a lot in recruiting on the Internet because many folks
have fear that the results they want will not happen. You
generally get in this business what you expect to get. And you
generally don't get what you don't ALLOW to be in your life. If
you collect a LOT of decisions, you will make a LOT of money. If
you collect a few decisions, you will make a few dollars.
The more you follow up, the more your check will go up! Believe
it or not, over 80% of network marketers NEVER follow up!
And I bet if you did the opposite, and followed up on 80% of
your interested prospects you would create an MLM money machine
that would create WEALTH from the Internet.
WE DID A SURVEY RECENTLY OF OVER 1,000 DISTRIBUTORS AT RANDOM,
AND DISCOVERED AN AMAZING STATISTIC, AMONG OTHER THINGS.
Less than 30% of the distributors we surveyed had a system of
following up, and contacted the people on a methodical basis
they had sent information to.
Less than 10% did that daily! Can you believe that?
And the answer we got when we asked them, 'Why didn't you follow
up?' was consistently 'If they are interested, they would have
called me.' Most folks will not call you back because they see
that as your responsibility, and many want to see how serious
you are about your business.
The fortune you are seeking is not in the prospecting, not in
the contacting, not in the presentation, nor the website, nor
advertising (online or offline.)They all help to determine the
ultimate result. But If you don't follow up, you will NEVER sign
them up! If you just follow up on the prospects you have, you
can triple your income fairly quickly. Consistent follow up when
recruiting, screams LEADERSHIP!
How many folks will get excited about something that you aren't
excited enough over to call them back to seek their opinion? The
CONSISTENCY in your follow up will mostly determine the
consistency in your paycheck. There is a gold mine in front of
you, but you must dig. You must labor to find the gold vein that
is within the mine. It is there, yet most people walk away from
it laying down their shovels and fortunes, in return for an
easier way to get through life and living off of the fool's gold
that other miners cast aside. Don't lay down your shovel and
accept fool's gold that only fools will try and cash in. Your
gold mine is in your list of follow ups.
There is a breathing human being on the other side of the
computer monitor. NEVER forget it and you won't be forgotten.
Keep the focus on them and only on them. They will FEEL that you
are sincere, personal and have THEIR best interest at heart,
which probably will mean they will take you more seriously as a
Network Marketing recruiter on the internet!
blessings... Doug
PassionFire Intl
http://www.passionfire.com
About Author :
Doug Firebaugh is one of the top MLM Network Marketing Trainers
in the world. Over a million people a month read his training
ezine. He spent the last 7 years traveling the world speaking
and training on Success. He lives in Birmingham Michigan, and
you can receive a FREE subscription to his training ezine- The
MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html
http://www.passionfire.com