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09 Mar 2008 07:39:43 | Jenny Mc Lane
"The story behind the development of the Sport Concept, AZEAL
and Actic is that Nissan is thinking big about the small car
segment," said Jack Collins, vice president, product planning,
Nissan North America, Inc. "With these three design
explorations, we're focusing on how we can bring Nissan's
heritage of innovation, sportiness and driving pleasure to a
category of vehicles that traditionally lack design excitement
and strong visual appeal." "The Nissan Sport Concept may be
small dimensionally but it is large in its dynamic energy -
aggressive, highly functional and definitely street-wise," added
Collins. Sport Concept is a three-door hatchback with a
four-seat interior. It offers the look and feel of a sports
tuner car, yet is conceived as an affordable, attainable vehicle
for buyers entering the new car market for the first time. The
body construction of the Nissan Sport Concept utilizes both
metal and carbon-fiber composite components. The 20-inch
six-spoke aluminum-alloy wheels feature a machined and lustrous
paint-finish surface treatment. The Sport Concept’s headlights
and rear combination lights utilize small lamps with
multi-layered reflectors. A large rear roof-mounted spoiler,
while its bold surface composition, robust fender character
lines, deep front spoiler and side sills, and large wheels and
tyres, marks its athletic roofline. The interior of the Sport
Concept is designed to fit four adults comfortably and has head
restraints and integrated 4-point seat belts. The instrument
panel includes integrated tachometer and gauges and a
distinctive centre cluster. The Sport Concept interior also
offers a three-spoke steering wheel and solid-appearance centre
console with the emergency brake lever integrated into the
console lid. "The Nissan Sport Concept is as close to
performance art for the street as you can get - modern, cool,
ready to run," said Collins. "When it comes to the next wave of
small car design, a SHIFT_ is about to be made. And Nissan is
making it." “No one company is doing design like Nissan today,”
said Shiro Nakamura senior vice president, design, Nissan Motor
Co., Ltd., and president, Nissan Design America. “Nissan’s bold
and thoughtful designs and unique processes were integral to
Nissan’s revival and remain vital to its continued success. This
cross-global design expansion is proof of Nissan’s commitment to
design.” As Nissan continues to explore new opportunities to
serve the burgeoning Gen-Y market, a group of customers the
company covets, Partstrain continues to provide excellent Nissan
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About Author :
Jenny McLane is a 36 year old native of Iowa and has a knack for
research on cars and anything and everything about it. She works
full time as a Market Analyst for one of the leading car parts
suppliers in the country today.
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