08 Mar 2008 10:38:04 | Randy Wilson
An excellent career coach can help you tap out your unique
skills, talents and aptitude to help you develop in the career
of your choice. He helps you to modify or transition your
existing skills to suit the workings of a new industry. He is
like a mentor who identifies the hurdles to your progress and
gives you practical steps to overcome your obstacles and make a
positive impression in your career and develop your personality.
A career coach could be simply defined your job seeking partner.
A career coach could be a career management coach, who helps you
in managing your career or a career marketing coach, who helps
you build contacts, posts your resumes, tries to find the best
jobs for you and helps you secure the best jobs. He basically
tries to market you effectively in the job market.
Investment:
Start-up costs could be around $3000 with
website hosting, a computer and other promotional materials
included.
Financing sources:
Banks are forefront in
providing start up loans Business loans from the government
Business organizations which will consider your initiative
and possibly give you start up loans. Loans from government
sponsored self employment programs are helpful to start up as
well as develop your skills as a career coach. Loans from
venture capitalists and angel investors are also effective. Both
will help you financially but expect a higher rate of return.
The angel investor is personally interested in the growth of
your business.
Pricing guidelines for service:
In today’s
competitive job market, you have to price your service
effectively be it career marketing or career management. Career
coaches bill by the hour. Charges range from $50 to $200 an hour
with an average of $100-150.
Advertising and Marketing Methods and Tips:
You
can advertise in regional or national newspapers and even post
ads in colleges and universities. You could promote your
'career coaching' in social clubs, parties, get-togethers.
You could print and distribute your business cards. You
could write and distribute press releases locally or online
which could include stories with ideas and advice which have
worked for students and people in general with their career
problems.
Equipment needed:
Typical home personal computer with
database software, word processing software and access to
research sites through internet.
Income potential:
Billing at the average of $100 per
hour, working part-time you would earn from $8,000 and up.
Full-time would be from $16,000 and up if you charged the
industry average of $100 per hour.
Target market:
There is a big market where there are
a lot of people who are at a crossroads in their career. There
are lot of teenagers and young people who make wrong career
decisions without introspecting themselves and making a decision
based on peer pressure and the 'trends' in the job market. A
person who changes his or her career goals for whatever reason
and is now uncertain about the ways to achieve success in that
field, would need the services of a career coach. There are a
lot of people who need support and motivation at every stage of
their career be it an interview or during a promotion. Job
search is a billion dollar industry. Success tips:
There are a lot of career coaches out there. To be different,
upgrade your skills and focus on the entire personality
development of the student or the person seeking career
coaching. Groom him or her in etiquette, presentation and
communication skills as well. Even if you charge a little bit
extra, the person seeking your help will hugely benefit from
your invaluable guidance.
Training, skills or experience:
The website www.careercoac
hinstitute.com has the best online training programs in
career coaching. The skills needed are an earnest desire to help
people earn their goals because when they succeed, you gain in
more ways than one. You can also learn from Certified Career
coaches who provide online tutorials or conduct classes and hold
seminars.
Books or Trade publications:
Career
Coaching: An Insider's Guide -- by Marcia Bench
Take Yourself to the Top: The Secrets of Americas
#1 Career Coach (Paperback) by Laura Berman Fortgang
Four Steps to Building A Profitable Coaching
Practice: A Complete Marketing
Resource Guide For Coaches -- by Deborah Brown-Volkman
© Copyright Randy Wilson, All Rights Reserved.
About Author :
Randy has dozens of home based business articles such as Best Home Based Businesses and Batting Cages Business. Also has a blog: Profitable
Home Businesses.