You may well ask yourself, why would i go to the trouble of building feeder sites when i have a high quality web business site using highly targeted keywords, without third party adverts , duplicate content and spam.

Banners and Contextual Adverts

If you are in your chosen business sector for the long haul, you have properly realized by now that although directing visitors to your competitors sites via contextual adverts and banners can produce revenue, it is still a fact that you are sending your visitors to your competitors. Customers may think that your selling site is just one of the millions of web resource sites.

Content

In the ideal world your selling sites would have massive databases of highly targeted unique factual content, but this can take an army of writers and cost a fortune.

Link Exchanges

This has now become a very time consuming and laborious exercise. Many webmasters have lost faith in link building, preferring just to keep the links that they have at present. This is partly due to the fact that many link pages are built purely for search engines and are generated by link software, there is hardly any prospect of receiving inbound traffic from these links and in part due to page rank and bad neighbourhood concerns.

How to Build a Feeder Site

Find a keyword domain name then create the template for your feeder site so that it has the font and layout of your selling sites. Use articles as the content for pages, write some of these yourself, but also use the free ones to increase the content volume. Link from the articles to relevant landing pages on your selling site as well as general links. Feeder site articles do not have to be as highly targeted, nor do they have to be factual, they can be written just for entertainment.

Benefits of Feeder Sites

The fact is surfers who find your feeder site though your article submissions will read more of the same. If you have a few hundred easy to read interesting articles based on your sector and all links point to your main selling site this could build up to substantial extra traffic.

Your sales site is now receiving targeted traffic and inbound links from your feeder site. You are now free to add a limited campaign of contextual adverts and banners to your feeder site if you wish or you could just make your own links look like adverts and keep all the traffic for yourself.

Michael Shield is a writer and web site developer from Essex in the United Kingdom. Visit www.hotelbooker.info to see a feeder site in action.