I know I get tired of these ezine publishers or Internet "gurus" pushing yet another new, "hot" program they have come across. How many readers will foolishly follow the publisher or guru and make nothing off the program? How many publishers or gurus care?

If the reader doesn't have a large list to send an ad to, it's likely there will not be many people buying the new opportunity. The "big" gurus and publishers have contacted most every reader and resource that you can imagine advertising to.

If I see an ad a few times, I might look into it out of curiosity, or to see if it's a scam (I used to run a scam reporting site). If I see an opportunity advertised 15-20 times, I WON'T look into it. It's already in over-kill and making people sick of seeing it - and that includes me. I start to delete the emails of the publishers who push a program more than once for his own interest and earnings.

The caution signs I look for are - ð product not yet released but you have to pay anyway, ð product so new no one has had a chance to use it or know it, ð program has a monthly cost requirement, ð it's a rewording of a known scam, ð too much hype and promises, ð the guru has previously been worthless in his prior support, ð would one feel "guilty" pushing this on someone else, ð and a few other clues that don't feel "right."

I can't understand why so many people jump on every new opportunity, just to feel the failure of every other prior opportunity that went nowhere. They spend money they don't have, and get no return. Mind you, I don't say all these programs are scams - some are, some are not - but can you actually make money from them?

Think about it - isn't a free business in which you promote a service or product better than one in which you are required to bring on levels of paying people in order to make money? Is a monthly required cost really any better than the same service with a "bank" of credits that can be used anytime (won't it be cheaper to use the service as needed rather than trying to have to use it enough each month)? Does it make sense to pay for any program and send out its promises before you are allowed to see it or use it? If it's not available yet, why pay for it? If you don't use it yourself or know its benefits, how can you credibly represent it?

Just because it's a well known source who promises you riches to jump on board does not make it so. How many other opportunities of his promise have you jumped on and gone nowhere with? Do you think that is the person to get on board with and to help make rich? Did he support you and help you make sales in the last opportunity?

The most credible people I know of on the 'net are the ones who keep improving their original product or adding to it, with no hype and no fluff. They tell you straight up what they are up to and the benefits, with no promises. They don't ask you to recruit people. They ask you to simply sell their product or service. There might be another tier that pays when someone signs up under you, but the primary focus is for you to promote and sell the product. They want you to KNOW their product so they update you on it regularly. You actually learn from them. Another key factor is they reply to your emails - and in the depth you need.

Many of these so-called gurus do not answer their emails - I know. I have tried to get some answers before joining a program - and nothing. I know I won't join their program. Try to communicate with your sponsor before joining - does he reply to you? If not, rethink before joining.

If you are confident you can sell the program or product, more power to you, but make sure you feel no guilt in taking money from someone who can't afford it. Make sure to look into the caution signs and be comfortable with the program. Make sure you aren't just following the hype. And if you get scammed, don't say you weren't forewarned.