It happens frequently enough these days. Somebody goes to great lengths, using valuable time and cash to promote their web sites only for all their efforts to come to naught.

Many times this is blamed on various factors. An excuse is easy to find in a huge place like the net. And yet more often than not, the culprit may be much closer than a frustrated web site owner may think. Just like in a good murder-whodunit-mystery it could easily be the last person anybody would think of. And that is the Web hosting company.

So many things can go wrong with a web hosting site that will tend to impact on the efficiency of the sites operated by that particular host.

For example many people may not know that Hosting Companies quite often get tempted into overselling. Meaning that they end up with many more accounts than what they can realistically handle and support. The immediate result is that sites supported by such hosts end up being extremely slow.

Visitors clicking in find that they have to wait for ages for anything to open. Such a site also becomes fairly unreliable and can be down more often than it is up.

Would it be any surprise in such a situation that advertising and promotional efforts hardly bring in visitors?

Speed is one key aspect that netpreneurs need to keep very much in mind.

With bricks and mortar counter parts, once a client enters a shop there are many things to distract them and keep them on the premises long enough to make a purchase. Thus many bricks and mortar enterprises have gotten away with slow service for years. On the net, it is a totally different ball game. Clicking the ‘X’ at the top right hand corner of a window that is proving slow to open, is the easiest thing in the world to do.

If you suspect that your site may be losing traffic because of slow speeds or unreliability, you can do the following;

a)You can try and regularly open the site yourself. Apart from using your own computer, whenever you’re somewhere where there’s a cyber café or the local library, pop in and try visiting your own site at different times of the day.

b)Ask your friends to visit your site and report to you. Apart from helping you ensure that your hosting site is okay, this is an ideal way of marketing your offering to close friends and relatives without having to fear facing rejection. This is because those who’ll be interested will give you business or even refer others. And those who will not be, will simply be happy helping you out with your research.

c)If you’ve not chosen a hosting firm yet and want to avoid all the problems mentioned in this article, then take a closer look at your hosting company before you hand over the fate of your web site to them.