08 Mar 2008 09:27:50 | Diane Hughes
One of the primary concerns all small businesses have is saving
money. When it's time to trim the fat, most look for one giant
expense to decrease or eliminate in order to stay within budget.
More often than not, it doesn't work that way.
Most budgeting experts will tell you that re-evaluating your
overall expenses and cutting each by just a bit will actually
gain you more ground than doing without something major that you
really need. Here are a few ideas of areas to look at and costs
to reduce that can have a major impact on your overall profits.
1) Internet Access - Every online business owner must have
access to the Web. But consider this. The market is so flooded
with ISPs that you have a lot of room to dicker. Start by
searching the Internet under keywords like "cheap internet
access" or "discount isp" to bring up lists of possibilities.
Then, do one of two things.
(a) Try some of these independent ISPs. Smaller companies can
have high quality service and support just like the "big boys".
One business owner I know recently switched from Prodigy
($21.95/mth) to a smaller ISP that only charges $12.50/mth with
no contracts. She actually liked the new provider better and it
costs her about half as much. [Savings of $113.40 per year.]
(b) Renegotiate with your existing ISP. Most larger ISPs know
you have a choice of a thousand other companies. Because of
this, they are normally more than willing to renegotiate your
costs. Be honest. Tell them you are a small business owner and
you need to cut expenses. Explain that you've been pleased with
their service but will be forced to go with someone else if some
sort of arrangement isn't worked out. Another friend of mine did
this and received 6 months free! Most will offer 2-3 months free
and/or a discount with an annual agreement. NOTE: When you
approach your ISP, be fully prepared to switch to someone else
if your offer is rejected. [Savings of $105.80 per year with 3
months free and reduced, annual rate.]
2) Switch From A Merchant Account To A Payment Service - If you
have a low volume of credit card transactions, it might benefit
you to switch from a merchant account to some sort of payment
service like Pay Pal or ClickBank. Statement fees, monthly fees,
discount percentages and the like can all add up to big money.
While payment services normally have reduced fees, they do have
higher "per transaction" costs so you'll have to do some math to
find out if this is a good idea for your business. Just take an
"average" invoice amount from a sale and multiply it times 12 to
get a base total to work with. Now, add in your 12 months worth
of fees for statement, monthly access, discount percentage, per
transaction cost, etc. This is your "example" total. Do the same
with several payment services using their costs to see which
one, over time, would be less expensive for you.
If you were paying a $15 statement fee, $20 monthly fee, 3% +
$.35 per transaction and $25 monthly gateway fee, your annual
expenses would be $742.20 for an average transaction of $50.00.
Your annual fees for a payment service with 3.5%, $1.00 per
transaction and a one-time $50.00 set up charge would only be
$83.00 per year. [Savings of $659.20 per year.]
3) Re-evaluate Your Long Distance Costs - Competition is the
small business owner's friend! With hundreds of long distance
companies out there, you can drastically reduce your charges
instantly. Again - use the 'Net to search for inexpensive long
distance service. A business owner I know changed from a MCI
"program" to one of those 10-10 companies and reduced her per
minute charge from $ .07 to $ .05. Depending on the volume of
calls you make, some programs offer rates as low as $ .03 per
minute. [Estimated savings of $20-$30 per year for 1,000
minutes.]
From just these three little things, we've saved an estimated
$802.60 per year. That's enough to make anyone's spreadsheet
sing! Go through your list of costs and you will most likely
find other expenses that can easily be reduced with a bit of
research and a phone call or two.
About Author :
Diane Hughes is an accomplished internet entrepreneur and editor
of the popular ProBizTips Newsletter. Subscribe to her
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