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08 Mar 2008 09:25:13 | Denise Wakeman and Patsi Krakoff
You've got your blog set up and you've started posting pithy,
useful information that your niche market would benefit from and
enjoy. Days go by, you keep publishing, but no one comments and
your traffic stats are barely registering. What do you do? Like
any website you own, you must do some blog promotion to start
driving traffic to your site. Here are 16 steps, in no
particular order of importance, that you can start doing now to
get traffic moving to your blog.
1. Set up a Bloglet subscription form on your blog and invite
everyone in your network to subscribe: family, friends,
colleagues, clients, associates. Http://www.bloglet.com
2. Set up a feed on MyYahoo.com so your site gets regularly
spidered by the Yahoo search engine (see tutorial on
http://www.biztipsblog.com) http://www.my.yahoo.com
3. Read and comment on other blogs that are in your target
niche. Don't write things like "nice blog" or "great post."
Write intelligent, useful comments with a link to your blog. 4.
Use Ping-0-matic to ping blog directories. Do this every time
you publish. http://www.pingomatic.com 5. Submit your blog to
traditional search engines: http://www.submitfire.com
6. Submit your blog to blog directories. The most comprehensive
list of directories is on this site:
http://www.masternewmedia.org/rss/top55/ Tip: Create a form to
track your submissions; this can take several hours when you
first start so schedule an hour a day for submitting or hire a
VA to do it for you. 7. Add a link to your blog in your email
signature file. 8. Put a link to your blog on every page of your
website. 9. If you publish a newsletter, make sure you have a
link to your blog in every issue. 10. Include a link to your
blog as a standard part of all outgoing correspondence such as
autoresponder sequences, sales letters, reports, white papers,
etc. 11. Print your blog URL on your business cards, brochures
and flyers. 12. Make sure you have an RSS feed URL that people
can subscribe to. The acronym RSS means Rich Site Summary, or
some may consider its meaning as Really Simple Syndication. It
is a document type that lists updates of websites or blogs
available for syndication. These RSS documents (also known as
'feeds') may be read using aggregators (news readers). RSS feeds
may show headlines only or both headlines and summaries. To
learn how news aggregators/RSS readers work, see this site:
http://www.rss-specifications.com/rss-readers.htm 13. Post often
to keep attracting your subscribers to come back and refer you
to others in their networks; include links to other blogs,
articles and websites in your posts 14. Use Trackback links when
you quote or refer to other blog posts. What is TrackBack?
Essentially what this does is send a message from one server to
another server letting it know you have posted a reference to
their post. The beauty is that a link to your blog is now
included on their site. 15. Write articles to post around the
web in article directories. Include a link to your blog in the
author info box (See example in our signature below). 16. Make a
commitment to blog everyday. 10 minutes a day can help increase
your traffic as new content attracts search engine spiders. Put
it on your calendar as a task every day at the same time. Tip:
Use a hit counter to track your visitor stats: how many unique
visitors, how many page views, average length of visit. You can
get a free hit counter at http://www.sitemeter.com
About Author :
Denise Wakeman of Next Level Partnership, and Patsi Krakoff of
Customized Newsletter Services, have teamed up to create
blogging classes and marketing services for independent
professionals. Read and subscribe to their blogs at http://www.biztipsblog.com,
http://www.coachezines.com
and http://www.bizbooknuggets.com
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