In the future, everybody, who is interested, in flying, aviation, travelling, will search first at .aero. The aero-domain is a restricted and exclusive domain. It is only available for members of the aviation community. The aviation community is a very broad one. Not only airlines,airports, suppliers of airlines and airports, pilots, stewardesses and students of aviation belong to it, but e.g. also modell makers and para-gliders.

The applicant of an aero-domain has to prove by the Community Membership ID and the Password that the applicant or its company belong to the aviation community. If the applicant of an aero-domains has not yet got any Membership ID and Password by SITA, it is sufficient, that the applicant or its company owns e.g. a domain or URL with aviation content.

The aero-domains must no longer reflect the company's name or a trade mark since September 2 2002. Everybody can register now at .aero the name of one's choice, e.g. a product or service.

Search engines like Google rank the listing higher if a keyword from a search is in the domain name.One can get these attractive names with .aero, when they are not available in .com and other Top Level Domains.

Internet "gurus" tell what names to buy:

"As we've frequently reported in our SE Book & Newsletter, placing keywords right in your domain name can give websites a major boost on search engines. We've also reported that some engines are no longer accepting sub-directory pages. This is one of the reasons the smart marketing pros have been buying keyword-phrase domain names. They use them as doorway pages to boost traffic to their sites," says Stephen Mahaney, author of The Unfair Advantage Book on Winning the Search Engine Wars.

Michael Campbell points out, in Nothing But 'Net, "The reason we want keywords in the domain name is that search engines often get 'tuned' to find, and give better positioning to, domains with keywords in them."

Declan Dunn, author of Winning the Affiliate Game, sent out a memo to his affiliates advising "to get on top of the search engines, one of the critical keys is a good domain name loaded with keywords."

Hans Peter Oswald https://www.domainregistry.de/aero-domain.html