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08 Mar 2008 12:28:38 | Richard A. Brink
It is the Christmas holiday weekend, the family is sitting
around the livingroom discussing how much of a very fine meal
we've eaten, when the conversation shifts: "You on for the drag
races this summer?" I asked my brother. "Oh yeah," he answers
back. As we reminisce about the past years NHRA Nationals and
discuss plans and dates for this years race, we wonder why the
NHRA does not have a bigger following. If you like fast cars,
and you have not been to a NHRA Nationals event, you have no
idea what your missing. That, we decided, is exactly the
problem. You have got to see it live to understand why it has
the following it does. Television is at fault, after-all this
sport has many times the horsepower of NASCAR, the pitts are
open to anyone with a ticket, and the drivers come out of the
haulers just to sign autographs on a regular basis. They even
give you a free, glossy team photo to get the autograph signed
on. The problem is none of that comes across on TV. When you
watch NASCAR they televise the pre-race activities, the on-track
activities, and the post-race activities. They even have a
segment called CRANK IT UP, in which the anouncers dont say a
word for a few laps so you can litterally blow your speakers
apart with your surround sound. This helps give you the feeling
you are at the track. You could be watching your first NASCAR
event and by the end of the race come away with the feeling you
understand it, and more importatly you will feel like you know
the drivers. I dont want to take anything away from NASCAR; it
is a great motorsport and they have done a fine job of marketing
to get to this point. But (and it is a big but) there is no
feeling in the world like two top fuel dragsters coming off the
line simultaneously; it will shake your soul. Trying to explain
this feeling to someone who has never experienced it is futile.
Nor can you explain the smells of the track, the smoking tires,
the rubber dust in the air, or the way your eyes burn from the
half-burnt alcohol sprayed from the firey pipes. The
sound...absolutely deafening.
If we could somehow get these sights and sounds through our
TV's, the NHRA would explode with popularity. "Maybe they should
send out bag of rubber dust and a candle that smells like burnt
rubber before each broadcast," we quipped.
In reality, the biggest thing I see that can be done is for
television to help us get to know the drivers andtheir crews.
Even the World Poker Tour understands they can't just show you
people playing cards. We have to feel as if these drivers are
our friends. Introduce us to their world! We must be able to
connect with them on a personal level. Show us what it takes to
go 300mph in less than five seconds! The crews can tear down an
engine and put it back together in less than an hour. Show us
that! Dont talk while the rockets thunder down the track. Let us
blow our speakers! It will never take the place of being at the
track, but it would go a long way in bringing the NHRA back to
the fore-front of the racing world.
Do yourself a favor, the next time the NHRA is in your
neighborhood, GO. Take your kids, call some friends, or go by
yourself; just go. There is no experience like it in the world,
at least not yet. Maybe someday soon, when we can board a rocket
bound for the moon, the NHRA might have competition. Until that
day comes you owe it to yourself to take in an event.
Richard A. Brink AftermarketGoodies.com
About Author :
Richard A. Brink is CEO of Internet Busines Realities. Richard
writes articles for several sites in the IBR network including,
AftermarketGoodies.com .
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