08 Mar 2008 12:28:38 | Bill Willard
i>A small-business owner is someone who runs his own company,
but a small business owner is always a shrimp!
Along with incredible conveniences, email communications come
with a major pitfall: People are getting careless about their
writing. Is this the end of the world? No. In casual
communication, a few misspellings and grammatical gaffes are no
big deal.
But with prospects and clients? Very big deal.
Not to put too fine a point on it, but email goofs make a sharp
cookie like you come across like a dim bulb in life’s marquee.
Yet, SBOs who faithfully proofread printed correspondence don’t
bother checking their email messages before hitting Send.
Spelling
About Author :
Bill Willard has been writing high-impact marketing and sales
training for over 30 years—but as Will Rogers put it: "Even if
you're on the right track, you'll get run over if you just sit
there.”
