08 Mar 2008 12:28:38 | Chris Desouza
Are You Convinced? You Are In The Right Business!
By Chris Desouza, Editor – Income Solutions - HBI
I started my own online business in 1998. I was convinced of its
value. I was convinced that this is the right thing for me to
do, as it was one of the most efficient way’s to start out on
the Internet as far as marketing was concerned.
But one fine day, it all came crashing down. I was a promoter
for a certain group of companies. I made a better than average
income. I made a lot of money for the group of companies I
promoted.
One fine day, when they went belly up, so did I.
Did you learn a lesson here?
I had nothing to hold on to! I had no real business of my own, I
had no name brand, I had no product or service of my own. I, had
nothing except my old commission pay stubs.
I was in business but I had no business of my own. I was without
an image, without a brand name, without a business identity. I
was just another promoter. A faceless promoter who needed to
reinvent and re-introduce another marketing game plan.
I don’t have all the answers to making it big on the Internet.
But I am convinced - buying an e-book where the writer claims to
make $100,000 won’t translate the same for me.
This may sound like a negative opinion at first. But look at it
this way. Internet Marketing has a limited audience at best
compared to online gambling, sex or music related sites. It has
a higher tendency to get saturated with similar products or
services. If you choose to market a product or service which is
no longer in demand then you have to basically hunt for another
killer service or product at the whim of another marketer.
Serious marketer’s know this underlying truth and never promote
a product or a service which is not their own unless they have a
lucrative Joint Venture agreement.
So, You are warned! I cannot emphasize to you, how important it
is for you to hold on to a business which has your name written
all over it. Even if you occasionally wish to promote a killer
product, it is always a good idea to promote it by using the
dual branding method where you are placing equal attention to
your business.
Wal-Mart may have thousands of name brand products but none of
the products will dominate the Wal-Mart brand in the minds of
consumers. Similarly, you should identify your website, your
business as the Wal-Mart brand. No matter what you sell, what
you promote, Your website, your business must be the brand
foremost in your promotional efforts.
Point made! Act on it!
Don’t get lost in the crowd by promoting a product or service
without the visitor knowing who is promoting the brand. Don’t
let your time and money be concentrated on promoting a brand
exclusively without letting the world know where and from whom
it came from.
Create your own identity. Create your own brand. I promise you –
You will be recognized!
Article © 2003 by Chris Desouza http://www.homebusinessinfo.com
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About Author :
Chris Desouza is a publisher of Access Income Solutions HBI, a
bi-weekly newsmagazine and resource guide for home based
entrepreneurs.
