08 Mar 2008 12:28:38 | Jimmy Vee & Travis Miller
Louis Gerstner, chairman of IBM, says "you can't manage anything
that you can't measure."
Obvious, yet profound.
As we said before, traditional advertising generally only works
by chance. The truth is, all advertising is a guess. What works
for one business may not work at yours.
What worked last year, may not work today.
The key is to constantly run small tests, measure the results,
and roll out your system on a larger scale.
But if you can't measure the results - as is the case with
traditional marketing - you can never know what works and what
doesn't - so you have to keep doing everything. That's why the
agencies and the media made it this way.
So you spend lots of money and never quit.
John Wanamaker said, "I know fifty percent of my advertising is
wasted...I just don't know which fifty percent."
We know it's the same scenario in most independent small
businesses and independent sales professionals' stores and you
know it is that way at yours.
STOP IT!
Stop wasting money now.
What if we could show you how to stop the endless waste you
create with your marketing every month?
What if we could teach you a skill that you can use forever
anytime you are trying to sell or any other business venture
that would make you able to know what a good place to spend your
marketing dollars is and what was a worthless hole.
Keep reading...there's more to come.
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In the tenth Law of Gravitational Marketing for Small
Businesses, you will learn the driving force behind all
purchasing decisions.
*** You have only read a portion of the 15 Natural Laws of
Gravitational Marketing for Small Businesses. To get your hands
on more FREE marketing information, visit The Official Online
Resource For Small Business Marketing Tips, Shortcuts and
Secrets at www.GravitationalMar
keting.com ***
About Author :
Jimmy Vee and Travis Miller are the creators of Gravitational
Marketing and authors of "The Ten Tall Tales Of Traditional
Advertising That Cost You Tons" and their newest release, "The
Small Business Owner's Guide To The Galaxy: Jim & Travis's
Super-Stellar, Out Of This World, Step-By-Step Guide To
Generating Leads, Attracting Customers and Making Sales."
