To Have Your Own Product or Not To Have Your Own Product?

That is the Question!

By Denise Hall (c) 2003

If you've been working online very long you've probably

noticed different people will give you different advice for

earning money and building your business.

Some will say you have to have your own product to sell.

Others will claim you absolutely *don't* need your own

product.

So who's right? In this case, I'd say both!

I'm sure you're wondering what I mean because that doesn't

seem to make any sense. How can both be right?

It's simple. Think of it this way. Let's say you create

innovative software to help internet marketers increase

their profits by automating their businesses. You have a

great product and your sales are decent.

But, what about the potential customers who visit your

website but don't need your product because they don't yet

have a business? They're still exploring the marketing

world. Maybe they're trying to find products to sell or

learn how to build an online business. Away they go! After

all, they don't need software to help them with their

business if they don't have a business, right?

Wouldn't it make sense to offer other products to benefit

them? Maybe you don't write e-books about how to market on

the internet, but other people do. Why not offer some of

those at your website to entice your visitors?

If they purchase an e-book today and learn how, where and

what to market, don't you think they'll return to your

website and order *your* software that will now help them

automate their brand new business?

Makes sense, doesn't it? Having your own product is great.

But offering other helpful resources to your customers

builds your sales even more. You'll make money from the

e-book, then from your own product. Two sales to a visitor

who almost left!

Offering products and resources that compliment your own

products makes your website an invaluable resource for your

customers.

This is why so many internet marketers say you *need*

multiple streams of income. There are those who swear by

it. And maybe they're right.

------------------------------------------------------------ This article may be reprinted in its entirety with this resource box included.