08 Mar 2008 12:28:38 | Dean Phillips
While the world continues to go catatonic over the Internet and
its endless possibilities, there's another industry quietly
going about its business, racking up billions of dollars in
profits, year after profitable year after profitable year. What
industry is that? It's the mail order industry.
Yes, long before the birth and explosion of the Internet, mail
order shopping was a hugely popular and preferred method of
doing business--and still is. In fact, the Internet has actually
enhanced and contributed to the overall success of mail order.
The mail order industry was created by Aaron Montgomery Ward.
Ward sent out his first mail order catalog in 1872-- for his
Montgomery Ward mail order business located at Clark and Kinzie
Streets in Chicago. The first catalog consisted of a single
sheet of paper with a price list, 8 by 12 inches, showing the
merchandise for sale with ordering instructions.
"Ward's gradually expanded the catalog. They became bigger, more
heavily illustrated, chock full of goods-- often referred to as
"dream books" by rural families."
Aaron Montgomery Ward was born on Feb. 17, 1844 and died on Dec.
7, 1913. He first worked for Marshall Field, a department store,
as both a store clerk and a traveling salesman. As a traveling
salesman, he realized that his rural customers could be better
served by mail-order, a revolutionary idea. He started his
business with only $2,400 in capital. Montgomery Ward was a
mail-order only business until 1926, when the first Montgomery
Ward retail store opened in Plymouth, Indiana.
And the rest, as they say is history!
Over the years, I've actually owned several profitable mail
order businesses--selling everything from books to vitamins to
my copywriting services.
It really is an amazingly fun way to do business! Absolutely
nothing beats the thrill of receiving checks in the mail! And
even though I'm no longer involved in mail order to the degree
that I once was, I credit mail order for giving me the
invaluable training, experience and skills I use on the Internet
every single day.
Not having much success on the Internet? Try your hand at mail
order. However, before getting started, I suggest you read the
following books:
"How To Get Rich In Mail Order," by Melvin Powers, "Money In
Your MailBox," by L. Perry Wilbur, "How To Make A Fortune In
Mail Order," by Al Stern and "Building A Mail Order Business,"
by William A. Cohen .
Many books have been written about mail order, over the years,
but the aforementioned books are among the best ever written on
the subject. Granted, they are somewhat dated in some areas, but
the information itself is still solid as a rock.
You should be able to find these books at your local library,
since they're all-time classics. However, if you don't have any
luck at the library, try Amazon.com.
These books will provide you with valuable insight into the
remarkable and enduring mail order industry, and you just might
discover a fun new way of doing business you never even
considered before!
About Author :
Dean Phillips is an Internet marketing expert, writer, publisher
and entrepreneur. Questions? Comments? Dean can be reached at
mailto: dean@lets-make-money.net