08 Mar 2008 12:28:19 | Bea Fields
Teleclasses are a highly effective tool with which you can
leverage to build your personal and business profile. Taken from
the Telec
lass Leaders Learning Club, these ten tips will support you
in discovering how to leverage your telelcasses for personal and
business success.
1. Create an online audio library.
With a service such as Maklitel or your own audio recording
device, it is possible to create very professional sounding
audio files to fill an online audio library. (I recommend that
folks create a one hour audio recording per week for 50 weeks
for a full library.) Customers can then be offered two options:
(1) To buy an individual recording ($19.00 each.) or (2) A
lifetime membership fee to download the entire suite ($129.00
for the entire library.)
2. Use teleclasses as a way to gather research for a product or
service.
Do you have a new product or service getting ready to hit the
market? If so, use the teleclass medium to become an expert MUCH
faster than on your own. By offering classes on the subject of
your new product/service, you will work out the bugs much
quicker, you will increase your productivity, and you will put
your finger on the pulse of what it is that folks want in your
industry. I recommend that you lead research and development
calls for at least 3 months prior to soft launching your product
or service, which can be coupled with a survey tool such as
Advanced Survey.
3. Master a skill set.
Striving for mastery will call you to play a much bigger game in
life, and leading teleclasses is a wonderful way to learn more
about the skill set you wish to master. One of the best
approaches to mastery is by teaching that which you most want to
learn, and by surrendering yourself to the wisdom of your
students, you will find that you will grow by leaps and bounds.
4. Leverage your teleclasses through article writing.
Every great article begins with an idea, and leading teleclasses
can spark your creativity in thinking, planning, and writing
articles which will attract your target market. Be concise and
clear, and open your readers' minds to a new way of thinking and
a fresh perspective gleaned from leading teleclasses.
5. Write a 7-10 lesson e-course.
An e-course (or mini-course) is free or fee based information on
a specific topic. It is normally distributed as multiple
articles in e-mail format over a defined period of time (usually
7-10 days.) As you are leading teleclasses, look for common
issues or problems faced by your participants, and identify
creative and useful solutions to their problems or issues.
Present the information in a concise and easy to follow format,
and with content which will satisfy your readers. In the closing
of each lesson of your e-course, mention your website or one of
your upcoming teleclasses or programs, and don't forget to
provide your readers with a way to contact you.
6. Turn your 7-10 lesson e-course into an audio e-course.
Once you have written your 7-10 lesson e-course, transfer this
into an audio e-course for the auditory learners in your
network. The voice is a very intimate tool and can create an
instant and lasting connection with your audience.
7. Develop a licensing program.
If you are like me, after a year or so of leading teleclasses on
a particular topic, you may find that you want to move on to a
different subject opic for your teleclasses. At this point, I
recommend that you use your intellectual property as a way to
offer licenses for others to teach your material. I do recommend
that you work with an attorney to develop a licensing program
which has teeth and can stand the test of your buyers. You can
license your material based on an annual fee, lifetime fee, or a
percentage of what is sold.
8. Write a "how to" book or e-book.
How-to printed books are popular, and they usually sell quite
well. How to books provide a step by step set of directions or
guidance to the reader in an area which is niche specific. By
becoming an author, you will immediately establish credibility
and develop a form of passive revenue. And...your book will
become a catalyst for future products and contacts.
9. Transfer your teleclasses to CDs, and use these as a business
card.
A business card that holds a complete multimedia presentation of
a company, including video and sound is quite impressive and
leaves a lasting impression in the minds of its users. Your CD
Business Card can be set up with an automatic link to your
teleclass listing page, and can keep you in close touch with
your prospects.
10. Develop a network of 1000 people.
I remember Thomas Leonard leading a class on how to develop a
network of 1000 people by leading teleclasses. He suggested
offering multiple free teleclasses, running pilot programs,
interviewing experts, and telling everyone you know what you are
up to as a teleclass leader. After one year of following these
suggestions, I had led over 1500 people by the teleclass format,
and I had met amazing people from all walks of life. This
network of 1000 people will continue to grow and evolve as you
continue leading teleclasses and as you continue building your
business.
About Author :
This piece was originally submitted by Bea Fields, Certified
Teleclass Leader, Vice President of Sales and Marekting for
CoachVille, who can be reached at bea@coachville.com, or visited
on the web. Bea Fields wants you to know: I am the Co-Visionary
for the Teleclass Leaders Learning Club and the owner of Five
Star Leader Coaching and Training.