Are You a Runaway Bride?

By Jeff Neil

Did you see the movie "Runaway Bride"? If you didn`t, or don`t completely remember, let me bring you up to speed.

Runaway Bride is a story about Maggie. Now Maggie was an intelligent woman, in her thirties, but confused. She was confused about what she really wanted in life because she didn`t really know who she was.

Unfortunately Maggie developed quite a reputation in her small town. She was known as the runaway bride.

Through out her life Maggie had fallen in love with several different men. She made plans to marry each of them. But when it came time to say "I do", she ran. Literally.

Then it was back to her normal life working at the hardware store until Bob, another potential husband, came along.

Bob was the local high school football coach. Bob knew Maggie`s history and reputation. But he wasn`t worried. After all, he was a coach. He could teach Maggie what she needed to do.

"Focus, Maggie". That was Bob`s advice.

Sadly, Bob didn`t get the results he was hoping for either. You guessed it. Maggie ran. But Bob sure gave some good advice.

Focus. That`s something we all fail at, at one time or another. And it`s something really important here on the net.

Many would be entrepreneurs have a lot in common with Maggie. But they`re not running around looking for the perfect man. They are trying to find the perfect affiliate program or business opportunity.

They jump from one program to another, looking for that sure thing. Trying to find the perfect way to make money and fast.

Ready for the bad news?

There is no perfect man. I know. I am one. A man that is. And there is no perfect affiliate program or money making opportunity either. But there are good ones. It`s just a matter of finding it. And making it work.

Now I`m not about to tell you how to choose the right man... or woman for that matter. I can`t. I don`t have a clue.

But there is a way to choose a good affiliate program or biz opp...

Ask. That`s it, ask. Ask someone you trust what they recommend. And ask why.

Look at what they suggest and "ask" yourself if it`s worth buying. Would you buy it if you could not sell it?

If you can`t convince yourself it`s worth buying, you won`t be able to convince anyone else either. Walk away. No, be like Maggie and run.

Then once you find a product worth buying do some research.

Research the company and its reputation. Find the company`s home base and check with the Better Business Bureau. Check to see if the company is listed at http://www.bbbonline.com

Search for the company and owner`s name on different search engines. You may find some boards or forums that discuss what you`re looking for.

If not, find appropriate forums and get opinions. Get some pros and cons. And then make a decision.

Yeah, you have to do the hard part. Decide. Decide if it`s worth your time and effort. If it is...

Focus. Trust Bob. He was right.

You know you have a good program. So develop a plan and make it work.

Just like a race horse, you don`t want distractions. Put on your blinders, stay focused and give your biz a chance. Stop chasing every new and improved program that comes along.

Maggie finally found what she wanted. She met a man and actually tied the knot. She stuck with him and gave him a chance. No he wasn`t perfect. But we can assume she lived happily ever after...

Do the same for your biz and we`ll assume that you do to.

© 2002, Jeff Neil, All Rights Reserved.

You may publish this article in your ezine and/or web site as long as this resource box is left intact.

Article written by Jeff Neil, Editor of Always Marketing. Jeff is a two year Internet veteran who has learned the hard way to Run a Business, Not a Hobby. Will you do the same? Visit at: http://www.mainemoosemarketing.com Subscribe: mailto:always_marketing@infogeneratorpro.com