08 Mar 2008 12:28:19 | Steve Gillman
You may be wondering what persuasive writing has to do with
articles. After all, you're not exactly selling something with
an informative article, are you? Yes, you are. You at least want
persuade the reader to keep reading until he gets to your link
at the bottom. Use the following tips to get more traffic by
writing persuasively.
Persuasive Writing
1. Headlines. Questions are great attention-grabbers. "How Much
Can You Make This Year?" will get more readers than "Make More
Money." Paint a picture in seven words or less, if you can. "A
Thousand Dollars Fell Off My Table," might lure them in. Titles
like,"10 Ways To..." or "Avoid These Six Mistakes When..." or
"How To..." are popular too.
2. Description. Most article banks require a description, which
lets the reader know what the article is about, so you get
readers who are actually interested in the topic. The second
purpose is to make them want to read your article. Try hinting
at things and leaving the reader wanting more: "If you're making
these errors, you're losing money every day. Learn to avoid the
most common optimization mistakes."
3. Article body. Write in your natural style, but keep
paragraphs short, or readers will lose interest. Also, if you
can hint at incompleteness, you're more likely to get visits
your site. Don't say, "Here's how to write articles." Say, "Here
are just some of the techniques I use to easily write new
articles." You want them to go looking for the other techniques
- on your site.
4. Subtitles. Subtitles and headings break up an article, and
make it easier to read. They also help to optimize the article
if they contain good keywords. You'll notice I often use
subtitles, like the one coming up...
The All Important Resource Box
The point of online articles is to get traffic, which you get
from the link in the author's resource box - if the reader
clicks on it. You have to invite them to your site. Don't ever
just put your name and a link. At least put "To learn more,
visit..." or something similar.
One of my most-clicked links reads, "To learn more, and to see a
photo of the house Steve and his wife bought for $17,500, visit
their web site: http://www.HousesUnderFiftyThousand.com." You'll
find an example of another one that has worked well for me below.
About Author :
Steve Gillman writes on many money-related topics. To learn
more, and to subscribe for FREE to "Web Site Optimization
Secrets," go to: http://www.TheMoneyMakerSite.com