LONDON, U.K. - Finding the best and most cost-effective method of advertising in the U.K. and Ireland is now easier thanks to MyAdBase.com, a great resource to both buyers and sellers.

Sellers of all forms of media advertising can be thoroughly researched to enable buyers to select the marketing method best suited to their product or service. Buyers can evaluate market demographics, reach, and costs quickly and easily online at www.MyAdBase.com.

MyAdBase.com provides a simple way to search for and evaluate the offers from sellers of advertising in magazines, newspapers, online and new media, television, radio, and outdoor media.

Without this service it is difficult and time-consuming to evaluateadvertising methods, but now marketing managers and advertising buyers can find everything in one place. MyAdBase.com does not charge sellers for adding their media listings, and buyers can also search with no cost.

Visitors to Ad-Tech 2005 in London were shown a demonstration of how MyAdBase.com is bringing buyers and sellers of advertising space together to trade online.

"The system is aimed at media sellers who are based in the UK and Ireland, and it targets buyers of advertising space from around the world. Media sellers create their own media listings to include images, descriptive text, and full media pack information. They can then add items for sale across any media, and sell space directly from the Myadbase platform," explained Andrew Long, co-founder of MyAdBase.com.

The fixed-price automated advertising sales system already has more than 450 media listings on the site, and more are being added each day.

"The introduction of the internet has given media sellers the opportunity to reach a huge, global buying audience. Media sellers usually have advertising space for sale, and we give them the platform to reach a massive audience of buyers who want to trade online," said Long.

The company also expects to launch a sealed bid and standard auction system within the next few weeks, as well as introducing community type services like forums and dedicated news feeds.

The good news is that MyAdBase.com does not charge for listings, PR items, directory services, and even banner advertising.

To register as a buyer, seller, or supplier just go to www.MyAdBase.com.

The company behind MyAdBase.com, Admedia Solutions Ltd. plans to introduce MyadbaseUSA.com in the winter of 2005, which will be aimed at media sellers who are based in the United States.