Search Engine Optimization (SEO) Web Link terms There are a good number of web link types, named depending upon the way in which the various web pages are connected to each other. A common term that is heard of when talking about the SEO web links is a 'Reciprocal Web Link'. A reciprocal web link is a normal web link in which there is an exchange of two pages through the web link. Another web link is the 'One-Way web link', where one web page is linked to another without a web link back to the same page. Web pages can also be linked in such a way that one web page has a Non-Reciprocated web link to a second page which in turn has a one way web link to a third page. Web links can also be made in a triangular fashion, where three web pages are interlinked i.e. one page is linked to another which in turn is linked to the first link. Such a web link is called a 'Triangular web link'. If one web page say 'A' is linked with another web page say 'B', through yet another web page say 'C', then it is said that page 'A' and page 'B' are connected using a 'Direct edge web link'. There are further two types of linking, classified depending on the content of the web link namely 'Unnatural web link', where a lot of reciprocal web linkings take place between two web pages and where the same phrases are used over and over again, rather than a natural spread of similar phrases- 'Natural Web Link'. Unnaturally web linked sites are normally penalized.

A search engine's view of a web link It often takes time for beginners to understand the working of web links from the perspective of a search engine. It must be taken to notice that a search engine does not rate a web link as a web user ranks a web link. Search engines search the entire Web for the particular keyword from a one-way web link view, triangular web link view, reciprocal web link view and a direct edge web link view and are rated accordingly. For example, a search engine views two web pages that are linked by a direct edge web link as those of the same community and gives lesser preference to the linking web page, when compared to the web pages that are eventually linked.

Albeit there are various types of web links, the best web links are those that are not asked for but are linked since they are truly beneficial to the referrer's web visitor. Methods such as buying web links, conducting web link exchanges, and signing up for linkage schemes are unethical and most probably lead to unnatural web linking. So it is always best to build the authoritative and informative sites, in order to earn positive link citations.