08 Mar 2008 12:28:06 | Perry Estelle
It always fries my brains when I have nothing more creative to
do with my time than visit a computer store. It is a bit like
sending a Brit soldier to the gulf without any body armour. I am
always caught between the friendly fire of spotty computer
experts who start rubbing themselves up against a flatscreen
thinner than a fagpaper while explaining the difference between
12 bit and 16 bit digital processing. The ears loosen from the
moorings I start to suck my thumb and playfully kick the heels.
Apart from the ugliness of computer furniture, I have very
little to say about it all as it is not my chosen field. I might
add that I find the odd transition of white to black monitors
although some sort of fashion statement will not be changed
purely to match the cushions in my house. That, suffice to say,
is hardly more excitement than I can possibly bear. Who decides
this bollocks? You and l just get used to black computers, and a
brass 'wirewool' finish with pastel stencils will rocket into
the market no doubt. What next, pewter printers and walnut
keyboards? My friend usually swings by the computer shop while
on his own errands because frankly, I would slip out of this
dimension and straight into a coma if somebody tried to educate
me on such matters.
But what is it with designer packaging? I watched on the news
recently about a certain 'Mr Big' who was arrested for peddling
cheap DVD's and it would appear he owed his brief success to
selling movies for about three quid and thus had very few
complaints from his growing customer base. Now if an Asian
asylum seeking entrepreneur can spot a corner in the market
after just six years in 'Blighty' what does that tell you about
our over-priced, over-packaged, over-hyped, etc etc products,
whose manufacturers are surprised when a pirate industry springs
up and takes 40% of the business?
Buying good quality contraband should be encouraged to force the
real 'rip off' merchants to bring their prices down? Oops! Did I
say that out loud?
This brings me to packaging. My froth about packaging is such a
pet hate with me. I would love to hit the streets with a camera
crew and see how many O.A.P's can get a Digital camcorder memory
card out of its second skin before they croak or preferably just
watch their wrinkly faces screw right up as I dust them
occasionally.
These little suckers are only the size of postage stamp but live
in this plastic crib that will withstand a thousand megaton
blast. The shell is moulded and in comparison to the actual size
of the product is the equivalent to an affixed playing card in
the middle of the Old Trafford. Inside is a paper insert that
has a splash of graphics promising you eternal life and a
perpetual hard-on for your digital recorder.
It is a freestanding display that apart from its impregnability
would be an ideal ice scraper for the car windscreen when your
own credit card has already expired. I used carpet scissors in
the end to chomp the plastic edging away, slither by slither,
until I found the tiny card that was further cocooned inside
another plastic sarcophagus. It's very own 'snap-to' and rigid
wallet for easy carriage. To my horror I noticed I had
extricated the card without checking the printed warning that
'should the product be unsatisfactory' that it had to be
returned intact.
How do you know it is unsatisfactory until you have tried it?
It's a memory card for a video recorder? You have to try it out
first by taking it out of the package. I bet even the memory
card would have remembered this.
Supermarket shelves groan with the weight of packaging when
little of the product actually exists.
Rashers of bacon sat looking without hope in welded envelopes.
Biscuits have to be guillotined midway up the packet to become
liberated. Vacuum packed frozen goods with re-sealable
'fasteners' that refuse to clip together and end up slipping out
and falling helplessly to the freezer floor. Petit Pois,
sweetcorn or pasta that you try to open the top end and by some
bizarre logic thus gives the signal for the arse end to burst
apart with the force of a megaton bomb.
Audio tapes! (I mention these as I'm 'normally bias' anyway….)
The cellophane that hermetically seals your boxes of tapes in
case they are exposed to too much oxygen and need the tiniest
forceps in the world combined with your own teeth to remove.
'Shrunkwrapped' pizzas that look like an artefact found by
'Timeteam' with all the cheese and already sparsely dressed
toppings on one side only. That's right. I see you nodding!
Leaving one, lonely, stray slice of pepperoni inhabiting the
bald hemisphere making your TV dinner looking like a pimple on a
bears arse. You can only imagine that the last Neapolitan left
alone on the shelf forces you to buy it because it was
constructed by a food operative that presumably serves breakfast
at home to his or her family with a tennis racket.
Sandwiches that are 'front end loaded' for display purposes
fooling the hungry buyer that the chunky filling continues
throughout the entire breadth of the bread. Not so. A sneaky
lift of the promising BLT reveals yawning expanses of
nothingness, only if you can exhume it from the plastic prison
first without it exploding over your 'laptop'.
Whole marketing and design departments spend a sh*tload of cash
trying to create the most inappropriate packaging. Easter eggs
for instance. Trees have to die to put a stupid piece of hollow
chocolate into a coffin. What's wrong with a bit of bubblewrap?
Who invented the polystyrene quaver and giant shoulders of the
stuff protecting your new TV? At Christmas time my house is
drifted inside to the rafters in the stuff. My garage becomes an
arsonists' paradise until the dustman comes, with reams of
cardboard, flat and corrugated, and the customary shower of
polystyrene that after a light breeze can be found in every
corner of every garden in my street for weeks to come. Chunks of
the stuff, that if strapped together, would probably melt the
polar icecaps and is chased, eaten and passed by small children
and dogs (easily mistaken for those circular rice cakes but far
tastier).
"Contents may settle".
What seems to be happening here, is the manufacturer is too
embarrassed to say 'size does matter' and want you to believe
that the 50% extra FREE is the box size and nothing to do with
what's inside. If you bought muesli that 'settled' does that
mean you will be less disappointed at opening a half empty box?
Does this apply to meanly filled yoghurt pots or boxes of fish
that say "6 to 8" pieces? It's either 6 or 8? I don't like
guessing games. If I go to my bank I don't want the teller to
say to me when I want a balance, "You've got either sixty quid
left or a fiver."
How can anything plastic make some product or other more
desirable? Hands up any one person who has ever bought wine from
a plastic decanter? Ok, I admit to the odd box of wine simply
because your drinking levels can be hidden from party guests and
what they cannot see will not hurt them until you collapse over
their Tiramisu at dinner and try to blame it on the 'time of the
month'.
Going on picnics without the scissors for instance. If the
scissors were forgotten everybody would starve or die of thirst.
It would be like surviving the Holocaust without a can opener.
Why do you seem to need scissors for every task to remove
packaging?
Dribbly giblets from inside a chicken have to be cut away from
their plastic bubble. What did we use before to sever umbilical
cords? Why do paramedics have to cut away a perfectly good pair
of jeans just because you leg is caught in a haybaler?
I remember on one occasion my Mother cutting my hair with
pinking shears and I went to school the next day with a Barnet
looking like an upside down bun case. I thought they were for
'running up' curtains with? There again you should not run
anywhere with a pair of scissors in your hand.
Samson from the Bible had his hair cut off by Delilah as he
slept. This was to sap his strength. It was believed as Hebrew
custom then, as it is today, that masculinity was all in a man's
long hair. Men of all creeds wear long hair at times. Today they
are called tw*ts.
A women's hair is supposed to be her 'crowning glory'. This has
changed and become her handbag and accessories. Who doesn't want
a shock of long hair plunged into your chest at intervals? If
your woman does not have long hair, hold onto her ears.
We take scissors for granted.
'Edward Scissorhands' didn't, but he could hardly point the
finger. There was one guy who could never scratch his balls
without becoming a human shish kebab.
Dishwasher or soap tablets that won't prise from their wrappings.
Endless crap car accessories or kids toys that fill you with
trepidation before you snap it from the carcass only to find the
most vital component falls in half when it makes a bid for its
freedom. You can't buy a carrier bag without advertising
something on it. Maybe we could have a dating service on them
next. Have a different lonely heart on each side of the bag
along with a contact number.
Like those scandalous bookclubs … that send you every book you
didn't want and call it the 'Editor's choice' and charge you
fourfold 'Amazon' prices on the fifty books you have apparently
pledged to buy within three weeks. Editor's choice? If I meet
him I will give him my 'readers choice' that of 'War and Peace'
up his cable layer, sideways, to effect the most injury. Yes,
still in its packaging!
God bless the little cream pots at motorway 'Welcome breaks'
airports, or those found at cheap hotels that guarantee to be a
hit with folk. A direct hit that is! From forty paces and
causing your entire family to duck down under the table in case
they see that it was you without any fingernails.
It is with rich fondness I reminisce about having all my produce
put in a 'twisted at the corners' brown paper bag of just one
size. All in a string handled brown paper holdall. Chips in
newspaper that somehow made them taste better than they do
today. Real cutlery instead of plastic forks wrapped with a
serviette in cellophane too, that so often lose a prong inside
your cheeseburger and cause a three hour wait in accident and
emergency.
This brings me to crisps… Once again there is enough room in
each seal fresh pack to hold a moonie convention and yet only
one sixth of a potato as facts bear out resides inside. One
packet is never enough, so they sell you whole selection packs
for you to munch through guiltily. Whatever happened to those
giant family packs of 'Golden Wonder' crisps? Just one big
f*ck-off packet with crisps loose inside. They were the best
thing to come out of the sixties and seventies. Just heaps of
crisps to share amongst bus queues. You couldn't eat them all
even if you ate nothing else for a week. They welded together
after a while and would bend in half like putty. No 'sell-by'
dates in those days. No 'best befores'. You only got rid when
they reproduced of their own accord. You could almost fold them
like underwear at the point of optimum staleness. You had to
roll your sleeves up to reach all the 'smushed' ones at the
bottom of the bag. Once eaten the giant thick foil bag was great
to 'chuck up into' as you were sure to be blowing chunks for the
rest of the day.
'Ringpulls' became the familiar 'shoosh' to be heard until
present time. Soon small catapults could be made from them by
pinging the tab of aluminium in the crook of the ring. Now,
packagers have even put a stop to that and smoothed the ring
pull mechanism. That has stopped the fizz fun for many!
Now we have 'Widgets'… that take up a whole mouthful of beer
space in the can and then will fill the rest of the beer with
air so you can stay sober but end up with reflux. If either too
warm or too cold will depend on how much beer you want to end up
over the cat and down the back of the telly.
Packaging is a crazy waste of resources and raw materials. It is
misleading. It is unwieldy. Most of all it causes litter louts
and pollution. There are so many preservatives in food nowadays
so who needs it?
This is true…. My father was known to be a real re-cycler.
Others called him a tightwad! Either way, he saved all
polystyrene and packed the loft with it. Feet thick. Our house
was a potential tinderbox but Father always said that "keeping
bills down and keeping warm" were more important than the
possible future invention of smoke alarms. In 1973 we had more
firemen because there were less hoax-callers then. They didn't
need risk assessments. They just had to be good at getting cats
out of trees or your toes out of the tap. Firemen today are so
afraid of health and safety they will fit smoke alarms in your
house for free just in case you have the urge to sue them for
dying of third degree burns or having to cut the top of your car
roof off when you slip your disc during sex.
Father even covered the ceilings of our home with those
polystyrene tiles. He chainsmoked too, so miraculously I did not
become 'toast' at any stage and am here to tell this tale as a
result. I escaped any inferno of gargantuan proportions to mar
my childhood that hypothetically, quite likely, would have been
seen from one of the Apollo missions and lit up East Anglia like
a solar flare.
Alternatives? Easy! Make all packaging edible. Then watch how
marketeers become more frugal with it! You are not going to sell
as many Big Macs if the customer is full with the Fries carton
are you?
Anyway, my Mother was wrong when she said everything good comes
in brown paper packages. I once put dog-shit in a brown paper
bag and placed it on a neighbours doorstep. I would then take
some matches and set light to it and play 'Knock down Ginger' by
pressing the doorbell. Retreating to my hiding place I would
watch with delight as the householder would come to the door and
try to put the incendiary out and only discover the sticky
hitchhiker when it was all too late.
We made our own fun in those days. Practical jokes meant
something to the victims back then.
About Author :
Perry Estelle. Satirist, cartoonist and fiction writer. If you
need original and sizzling satire on tap I am your man. Please
contact me if you don’t mind my overconfidence and want a weird
regular feature! perry.estelle@fugitiveauthor.com