08 Mar 2008 12:28:06 | Sanjay Johari
Google AdSense is easy to install on a web page or blog and
constitutes additional source of income without spending
anything. You have to apply on-line for Google AdSense Program
and generally approval comes from Google within two days. Those
having AdWord account can use AdWord e-mail address and password
for AdSense account also. After acceptance of application,
Google confirms creation of your Adsense account thru e-mail.
You get a code for AdSense text ads and another code for AdSense
search. These codes are to be installed on web page or blog and
within minutes the page will start displaying ads from Google,
and a Google search bar. AdSense is available in dozen languages
worldwide.
The code for AdSense can be placed on any of your web pages. I
think placing it on your blog will give you distinct advantage
because blogs have several points in their favor. They are
easily indexed by search engines. Recently two of my simple
blogs were indexed by Google within 2-3 days of submission of
URL's which I think is quite fast. With Yahoo! it is even easier
- just add the URL of your blog to your My Yahoo page and Yahoo!
will start accessing it immediately. GoogleAlert is a free tool
that can be used to know when your blog is indexed by Google.
You can have your blog up and running in minutes free of cost
from several sites that provide this service. I personally use
blogger.com. With blogs you do not need to worry about designing
websites, registering domain name or hiring web site hosting
service. You simply write your content on the blog and it is
ready for publication.
An excellent article by John Taylor on creating blog is
re-published here:
http://sanjay-j.com/art1ab33.html
With AdSense wide range of options is available - number of ads
for display, shape and size of display, color schemes. More than
200 colors are available from which you can choose color for
border, background and text. 24 pre-set color palettes are
readily available; in addition you can have your own
custom-palette to match with the appearance of your web page.
Similarly, color schemes are available for Google search bar.
When the web page is opened, Google ads are placed which match
with the content of the page and are highly relevant. Google
finds right ads for the web page from 100,000 AdWord
advertisers.
Several options are available for the ads that you would like to
be displayed on your page. Ad filters can be activated which
will block up to 200 URL's of your choice which you do not want
to show on your page. You may like to filter away ads from your
competitors. You can even choose your own default ads for
display. Google uses sensitive content filters to prevent
display of sensitive material. If you find that your page is not
really getting relevant ads, it may be time to look critically
at the content of the page, particularly the keywords used in
text, links and tags. Little SE optimization of the page should
resolve this problem.
Sometimes Google places public service ads when no target ads
are available. To suppress public service ad, it is possible to
specify your own image ad or HTML page ad which will appear in
place of public service ad. This ensures that some ad is always
present there. Or, if you like, the space reserved for Adsense
ads can be made to collapse.
AdSense tracker is another useful feature which tracks the ads
on your pages and generates report for you. The reports can be
customized based on requirement. Typically reports can give page
impressions displayed, number of clicks and click-thru rates. It
is also possible to check earnings any time.
Web page owner can make use of all these facilities and try to
get best results. With the help of Ad tracker lot of useful
information can be obtained - which ads are doing well, which
color combination gets better results, which location of the web
page is best for showing ads and so on. This analysis can be
used to improve traffic as well as click-thru rates.
With AdSense you have virtually nothing to lose. If you have not
yet installed AdSense on your website you can perhaps give it a
thought. Any free space which can be created on your website to
accommodate AdSense can be used to generate additional income.
About Author :
Sanjay Johari regularly contributes articles on small business
to various ezines. He invites you to take advantage of
International Success Mentoring! Earn while you learn. Join the
longest running internet business opportunity - because it works!
