1.Does one of your employees “do the marketing” in his/her spare time? Yes No

2.Have your customers pointed out spelling errors in your materials? Yes No

3.Has it been more than 6 months since you read through your marketing materials or web site to check for out- of-date names, number, prices, photos? Yes No

4.Are you having a problem finding your web site on search engines? Yes No

5.Have you added new products or services in the last 12 months? Yes No

6.Have you run out of marketing ideas? Or the opposite, have too many ideas that don’t get executed? Yes No

7.Are you satisfied with what your marketing dollars are producing? Yes No

Scoring: Count up your number of yes responses.

0-1 Yes. You’re doing great! Wise use of your marketing budget is producing the desired results.

2-3 Yes. Put more time and effort into marketing. While your budget may be tight, there are some economical ways to squeeze more out of your marketing dollars.

4+ Yes. Commit to being a marketing-driven company. There’s some upfront planning involved, but in the long run, you’ll have long-term customers.