18 Feb 2008 04:33:49 | Rob Wiley
Do you have a website or store front that remains stagnant. No
matter what you do, it just doesn't matter, you just can't seem
to build traffic, increase or generate sales. You’ve created new
graphics changed your text to be more appealing to readers and
still no one is signing up and your click through rate remains
stagnant. You own a small shoe store and regardless of your
efforts, sales just remain the same. Well my friend, if the
above real life scenarios pertain to you, then it is time to do
a little bit or maybe a lot of research. You could have the
greatest product, a product that could be very useful to
consumers and your product ships with an affordable price tag.
You could have the next break through idea but if you are not
marketing your product or idea properly, there will not be one
red cent earned for your efforts. The first simple step
Always, always research the market, see how much of a need there
is for your idea or product and see if someone else has
developed a similar idea or product. If they have, find out how
they are generating sales, and then see how you could do the
same and then dominate the market by offering consumers what
your competitors lack. It all involves A PLAN tailored to
generate sales specifically for your product. If you need help
with developing a plan for your marketing efforts, please let me
know. I can help.
The second simple step
Once you have a tested effective plan. That is, your marking
efforts have reached a point that generates effective results.
You use the results as a marketing tool, a tool that will
attract potential buyers and keep them coming back for more. You
might ask what kind of tool can you develop from your research?
That all depends on the results of your research plan and the
direction in which you wish to grow. Take for example: you own a
small sandwich shop and the only other sandwich shop in town is
the popular chain sandwich shop Subway. Subway is killing you
because they have spent millions of dollars in marketing
campaigns. You decide to research the market to develop a plan
for your business. With in your market Subway proofs to be your
primary competitor. In researching a marketing plan for your
business you have found that 30 percent of visitors of Subway in
your town really would like Subway to stay open later and 20
percent of visitors to that Subway don't like the taste of
Subways bread. With these results you create an ad and display
it in an area that your towns people will see. The ad simply
states, "if you think Subway's bread taste lousy and if you want
to eat late then eat at Joe's Sandwich Shop and have a cup of
coffee on us." Place ths ad and your sales are almost guaranteed
to increase. These tactics can be applied to anything you have
to offer, and they work great on a website. Building marketing
tools like these will help you TARGET your market.
The third simple step
Continue to test and research your market, tweaking your plan to
generate optimized results, continue to develop ad campaigns
based on your results. See which ads work better for particular
sectors of your idea or product and capitalize on them.
If for any reason you need advice on implementing a marketing
strategy for your product or idea, web based or otherwise don't
hesitate to contact me. I can help. If your needs involve a New
Media Profession visit NADmedia.net
About Author :
Rob Wiley has spent the last 13 years serving the media industry
in fields involving graphic design, marketing, website design
and development. His experience has been shared with numerous
businesses that have profited from his advice and skills.
