08 Mar 2008 12:28:06 | Keir Smith
I've been studying and writing email subjectlines for over 5 years now.
And one of the things that always fascinated me about subjectlines was what made one more successful then another.
Often times I've thought to myself why was one headline able to pull in a 1000% increase in opening rates than the other when only a few words were changed.
I mean...I knew that words carry with them an emotional impact, but was it truly enough to make that big of a difference?
You bet it was.
Some words in the english language carry with them a **deep emotional history**
And it's because of this history that when your readers see them that the emotional baggage these words carry is immediately carried over to your thoughts.
Kind of neat huh?
When arranged in a given order these words can trigger an emotional response from you.
Sounds strange, but it's true.
And there are some words that work better than others.
Hundreds of them.
Like little soldiers being given orders from their troop leader. They go out and do their jobs on you.
That is...getting you to click on them.
When you learn how to recognize and use these words and there patterns you'll open up a whole new world of marketing and making money.
So without further ado...here are 5 subject line templates that I have used with great success. You can begin using them right after you finish reading this article. They come from my own swipe file.
To use them all you have to do is just fill in the blanks with what it tells you to. That's it.
1. What to do when [enter problem]
What to do when - your social security number has been stolen from you
2. Can [enter solution here] help [enter problem]
Can - owning your own business - help - fight off depression
3. 7 warning signs [enter problem]
7 warning signs - that your husband is cheating on you
4. The top 10 barriers to [enter desired result here] and how to overcome them
The top 10 barriers to - creating a six figure income online - and how to overcome them
5. The 5 minute guide to [enter topic here]
The 5 minute guide to - managing a wedding planning business online
*****BONUS*****
6. 16 things you can do today to [enter desired result here]
16 things you can do today to find the man of your dreams
7. When [enter title] [enter problem] here's what they do.
When - doctors - catch a cold - here's what they do
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