08 Mar 2008 12:27:47 | Steve Bailey
b> An Unnecessary Holiday Goose Chase
Can we count the number of incidences in which, even after
we've barely found our parking spot at the mall or major
department store, that familiar heavy lead feeling in our
stomach had just begun? It can feel like, while in the middle of
these gift shopping romps, we are doing something innately
against our very biology as human beings. At an extreme, we can
start harboring deep feelings of being victimized by our
situation!
"Why Me? How did I find myself in these no-win situations where
I am driving from store to store utterly clueless as to what to
buy for this friend or that relative?"
Another conversation that can intrude into our awareness and
plague us, concerns our comparisons with other people who are
also shopping. We may start questioning whether a friend who
works at the mall has a much easier time collecting the perfect
gifts for Christmas, or even a birthday.
The Personalized Solution
The choice to use personalized gifts can be compared to serving
up one of those gourmet frozen pizzas that actually taste like a
home made Italian dish. It makes the final result when
presenting the gift, appear like something you put a lot of work
and effort into. Only you yourself knows how easy it actually
was to select the perfect item and add the engraving, whether
you ordered from the Internet or from mail order.
Any typical gift offering can vary in price of course, and
here's where the beauty of personalization lies. A personally
embroidered apron with a name or initials can yield a more
profound impact than an expensive video game or cordless phone.
A personalized gift makes the recipient feel remembered and
special. In today's hurried and detached society, feeling this
treasured is rare.
A key distinction to keep in mind when going the personalization
route, is the relief from the pressure of having to be unique
and original with the type of gift. We love to concern ourselves
with what kind of unique novelty gift the recipient has never
seen before. There might also be a subtle sense of obligation to
give something that you know they don't own already. With
personalization, they can already own a simple gift such
as throw pillow and be pleasantly surprised with one you give to
them that either bears their name or a personal message having
special significance to them.
Customized Just For You
Some people's idea of the nirvanic shopping experience might be
that they first win the lotto, thus allowing them to hire an
assistant who runs one errand gathering expensive gifts for
everyone. It's a far more realistic truth to recognize, however,
that when someone unwraps an item that is made truly personal
for them, they are delighted to see that you had thought
specifically about who they are as a person. You, as the gift
giver will also derive much more satisfaction with your
offering, knowing that this is straight from your heart.
Be easy on yourself for not discovering this earlier. There is a
bright and easy path of choices on your gift-shopping horizon,
in addition to less driving time and a reduction in standing in
long lines. The time spent in the traffic and in malls is better
invested in thinking up a creative idea whether it is a
sentimental message for a close family member, or a humorous
personalization for a friend.
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