Getting people to click on or click through to your offer will make all of the difference in your business. You have to liven up your ads to get people to click. If you ads aren’t interesting, people won’t click and you won’t earn.

I have included some tips for banner ads because some web sites only allow this kind of advertising. However, I would highly recommend against using banner ads because there is strong evidence that people intentionally ignore banners.

1. Offer a discount offer in your ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.

2. You could advertise a free offer in your ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them they will click.

3. Use reverse psychology on your links and banner ads. You could tell people not to click on your link or banner ad. For example "Don"t Click Here If You Are Comfortable With Your Looks"

4. Make your ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer.

5. Use a testimonial in your ads. This will give people proof they aren"t wasting their time clicking on them. The testimonial should include enough information so they understand the offer.

6. You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they"ll trust them over you.

7. Tell people to click on your banner ad. Newbies to the internet may net even know they can click on banners. Just having the phrase "click here" on your banner will increase your clickthroughs.

8. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your ad and try out your product or service.

9. Tell people the major benefit of your product, web site or service in your ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc.

10. Use a strong guarantee in your ad. You could include the guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

Getting a click is the ticket. Use these tips and watch your clicks and income increase.