08 Mar 2008 12:27:47 | Jinger Jarrett
I'm always amazed by what I see on the Internet sometimes. The
things that people do that not only demonstrate that they have
no clue what they are doing, but also that they know little or
nothing about being professional in business.
Below are seven trends I've noticed. These are things you should
NEVER do in business unless you want to ruin your reputation and
throw your business away.
1. SPAM. This one should be obvious. When you send email to
someone who doesn't ask for it, you're asking for trouble.
Let me make this abundantly clear: I AM A WOMAN. Therefore, I
don't need Viagra, I don't have a package, and I'm not
interested in pleasing women. I don't want a mortgage because
it's too much yard work, and what I do behind closed doors
whether I own it or not is none of your business.
To solve this problem, I recommend you encrypt your email
address on your site. There are plenty of free email encryptors
on the web you can use. I only have one account that really gets
a lot of spam, and that's because I use it to receive
newsletters, post on forums and to get public email.
Here's the email encryptor I use, and it works very well:
http://automaticlabs.com/products/enkoderform/
I also use SPAM Assassin as part of my webhosting, and it shoots
down a lot without causing me to lose email I am looking for.
2. Frivolous SPAM Complaints. I had a spam complaint filed
against me because a link to my site in my resource box for one
of my articles had the word marketing in it. The article wasn't
even published in my newsletter.
I filed a rebuttal and dropped it. It was obvious to me that the
person who filed the complaint didn't know how to read.
Newsletter publishers don't normally spam. They send their email
to subscribers. What's worse is the so called regulatory group
let the complaint be filed without even bothering to read the
email.
The best thing to do here is to make your newsletter list double
opt in. My web hosting company requires this, but they have it
set up automatically for me, so it's not a problem.
The rest you can ignore. Ignorance is supposed bliss. These
people don't have any problems to solve so they won't need your
products.
You can also make a link available at the bottom of your email
so that readers can unsubscribe. Occassionally, you will still
get mail from newbies who don't know how to click the link. When
you do, just click it yourself.
For those of you who like to file these types of complaints, try
to be a little more careful when you read your email. For those
of us on here trying to make an honest buck, we aren't out to
get you.
3. Dear Friend, Dear Publisher, or Dear Nobody emails. Look, if
you want to do business with me, at least learn my name. Then
you might lead me to think that you are actually interested in
doing business with me to solve my problem and not because you
want to sell me something.
You'll get these from time to time. I delete them. People who
send out emails like this never get a chance to correspond with
me again.
Be personal. When you send someone email, at least check his/her
web site to see if there is a name listed.
4. Typing in all caps or all small letters. I know email is
cheap, but WHO WANTS TO BE SHOUTED AT? I read a lot of email
every day, some of it junk, some of it important. I'm very
forgiving to those whose second language is English, but if your
primary language is English, could you please write your email
the same way you would write a real letter?
i don't like getting emails tht look lik this. i wonder about
your iq.
You can delete those too unless it's really important. Maybe
these people will read my article and take a hint.
Take the time to write your emails where they are legible and
easy to read. This is your reputation here. Show that you are a
professional.
I know that occasionally I make a mistake here and there in
thing I type. I probably write several thousands words a week.
It's not intentional. A lot of what I see is though.
5. You subscribe to my newsletter list and then expect me to pay
for you to receive email because you claim it's spam.
Yep, I had one of these too, only the guy subscribed to my
ecourse. 30 lessons. I was supposed to pay at least 15 cents for
him to receive each email because he wouldn't approve receiving
an ecourse he subscribed to.
Those, you can put on global remove. Save other webmasters with
your web hosting the trouble of doing it themselves.
6. You're not on vacation, but you reply anyway. I get quite a
few of these. I delete them. I don't mind a customer or reader
who is legitimately on vacation, but if you want to send me your
offer, take the time to write me an email. I don't have time to
read autoreplies, and I might mistake it for spam and put you on
my spam list.
Unless you really are on vacation, save the autoreply for when
you do go on vacation.
7. You don't include contact information or removal
instructions. The part about removal instructions I already
covered.
I'm always nervous about doing business with someone who doesn't
offer contact information. I've even replied to a few emails
that I thought were legitimate and they bounced.
If you want to build a relationship with someone, provide your
information. Build credibility. Show that you are a legitimate
business.
By now you are either laughing or fuming. Either one is ok. This
article is meant to make you think about your reputation, your
presentation, and your professionalism. If you really want to
build a business online, and you really want to make money, then
make every effort to look your best.
Although doing business online can sometimes be different from
doing business offline, some things never change. Good manners
is one of them.
About Author :
Jinger Jarrett is the author of "100+ Best Free and Paid
Resources for Writers, Internet Marketers, and Small Business
Owners." She will show you how to save 1000s of dollars and
years of frustration in starting your own business. You can
download your copy here:
http://www.smallbusinesshowto.com/freebook.html. It's free.