Copyright 2004
By Brian Holte

This article may be republished, any alterations requires
author approval. Notification of use would be
appreciated.

Word Count=563
Formatted to 65 CPL

How Audio can Influence Sales
Audio can enhance your website by letting your visitor listen to your voice, which is the
next closest form of marketing besides a face to face meeting.

Who can use Audio?
Anyone can use audio, it all depends how knowledgeable you are when it comes to
designing your site. For those that need help there are plenty of tutorials on how to place
audio on your site all over the internet.

Audio and Affiliate Programs-Cause a ripple effect.
One commonly used strategy is to have audio reviews of the different affiliate programs
you are associated with.

Find a product that pays a decent commission, write up a review of the product that you
are promoting, use your written review as a script. Record the script in either .mp3 or
.wav file. Upload the sound file, the website, and your done!

Audio can Increase Conversion Rates
If you are going to use audio clips for the affiliate programs you’ve chosen to promote,
you may very well find that using audio can definitely increase your conversion ratio.

Keep your Audio file as small as possible.
One important part for you to keep in mind is the size of your sound file, if the file is to
large it will take “forever” to download and the majority of web surfers are impatient. Try
and keep your audio review to 60 seconds or under. This should allow your webpage and
sound file to download at the same time.

Keep in mind that you can place an audio clip on your site or inside an ebook, some
people like audio some don’t.

How Audio helps the visually impaired.
It all depends on your preferences, one benefit of using audio on your site is to
accomodate the visually impaired.

Audio-Learn one step at a time.
Granted, creating an audio clip may seem a little confusing at first because you have to get
familiar with the software you’ve chosen to use. But like most other tasks in life, practice
makes perfect.




Audio-How is the file activated?
There are a couple of ways in which your visitor can activate the audio on your site. One
is by clicking on a link, the other involves placing a small amount of code on your site that
automatically downloads everytime you get a visitor to the page you’ve placed the audio
clip on.

Audio-How about pop-up’s and popunders?
You can also create pop-up’s or pop-unders with an audio clip that downloads as the
pop-up or pop-under window activates when your visitor goes to exit your site. An
example of this would be to use your clip to encourage sign-up’s for your ezine.

Audio-Where can you get tutored on this subject?
There are many tutorials on the net that teach people how to create pop-up’s or
pop-under’s, there are also software programs that make the creation process a whole lot
easier. There are also plenty of audio recording software programs out there, some are
fr**, others cost money.

Final Comments:
By no means am I encouraging you to place audio on every page of your site, leave some
pages as just plain text, others with text and a picture, and then text, picture and audio.
What works for me may not necessarily work for you, but it never hurts to test. You
won’t know until you try. Good luck, Brian.