This little piece is intended for web-surfers (aka visitors/traffic). These web-surfers include webmasters.

A lot of effort and time has been put into every website you visit, regardless of its size and/or content. Some websites have specific content, others general. But the fact remains: they want visitors.

When online businesses started establishing, webmasters began to give much thought to the idea of earning from their homepage/website. So the homepage-making and website-creating evolved and webmasters started showing advertisements on their websites.

Then came the explosion of blogs. And with it came a bigger urge of making money from these blogs. Today, at least two-thirds of blogs out there have advertisements on them. Speaking of blogs, creativity, imagination and formatting have never before created better-looking websites.

Don't you think all these creative geeks deserve appreciation? Of course, they do!

Now some web-surfers might think that these webmasters are selfish; that they don't care about their visitors; that they just want their traffic to click on their ads. This might be true for some.

But what do most traffic do? They exit the page before it even loads completely. And what does an average visitor do? He comes, he browses and he goes away. Only a few visitors actually read through the content - and many might find it interesting and relevant; like it was put up just for them. But how do they repay the webmaster if he isn't even asking for anything? Well, they don't.

It is said, "The more you give the more you receive." How true!

Webmasters ought to be in the visitors' shoes first and give, and then maybe their visitors would do the same.

But what could a visitor give the webmaster? Why, a click, of course. Isn't that what he/she is really after?

A webmaster gets happy (though he/she might not do the chicken dance) when the visitor counter increases. But when he/she checks his/her advertisement publishing account and finds out that a visitor has clicked an ad being displayed on his/her website, then he/she might be overjoyed (and do the chicken dance).

Even if you don't find the content relevant, take a minute to click on an ad to repay the webmaster for his/her time and efforts.

Or you could do it just for fun!