05 Mar 2008 04:32:32 | Barry Shultz
Many years ago when I was a copier technician my boss would
always tell us to push our companies supplies, paper, toner
etc.. Of course they wanted to sell more supplies and make more
money but their techniques were very questionable. Just like
printers you could go out and purchase generic supplies and some
worked better than others naturally. Well the supplies that we
sold were also mostly generic, however, they were branded with
our companies name and logos. Here's where the sneakiness comes
in. When a customer complained about a repair cost estimate we
were told to blame it on their inferior generic supplies and to
further that the repair would have been much cheaper if they
were using our over-priced supplies.
I explained this to many customers on many occasions while
desperately trying to suppress my rage at being forced to hand
this BS to unknowing customers while I knew full well that what
I was telling them was absolutely untrue. I knew at the time
that the generic supplies my customers were using had nothing to
do with the expensive repair costs but you know what? They all
bought the idea, almost every customer that I explained this to
started buying all their supplies from us. BECAUSE, I was an
authority figure and a perceived expert in my field.
This scenario lends itself fabulously to the printer market.
Threats from the manufacturers, the perceived experts, that your
printer will suffer an untimely death if you use generic
supplies or refill your cartridges. There's no truth to this at
all. The printer manufacturers want to sell you their
over-priced supplies and they will lie to you to get your
business.
Here is how you can have some fun with your printer
manufacturers technical representative. Call their help line and
tell them you are having trouble refilling one of their
cartridges and ask them for some help because it's not working.
Don't expect a warm response. You can expect the same response
if you called your car dealership complaining that your car
won't start after filling the gas tank with water! The
technicians are trained to drill you to find out if you are
using generic supplies or refilling your cartridges. Then if
they discover that you are whatever problem that you are
experiencing will be blamed on the supplies. So you see, weather
you are refilling or not, using generic supplies or not, never,
EVER, admit this to them or the support stops immediately.
If you are having problems most manufacturers will simply send
you another printer as long as your warranty is still good,
UNLESS it is discovered that you are using generic or refilled
cartridges. Printers break down, that's life. But permanent
mechanical malfunctions are rarely caused by bad cartridges. If
the cartridge is at fault simply replacing the cartridge will
fix the problem 99% of the time. An exception might be if a
cartridge severely leaked inside the printer, but I've seen
OEM's do this too.
Never send a printer back with the cartridges left inside. They
will usually tell you to do this anyhow but it's also good
insurance in case you left some generic or refilled cartridges
in the printer. Don't give them any ammunition to use against
you.
About Author :
Barry Shultz is the author of Atlascopy News, and President of
Atlascopy, Inc. Atlascopy specialized in affordable alternatives
to the high cost of printer supplies. Sign up for the Atlascopy
Newsletter and get 10% coupons every week in your email.
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