18 Feb 2008 04:33:49 | Scott Fish
Cabinet has upheld a CRTC decision to issue two satellite radio
licences after the applicants agreed to increase Canadian
content and French-language service. The applicants are Sirius
Canada and Canadian Satellite Radio, each of which has a U.S.
partner. Details of the new Canadian content commitments were
not immediately available but the number of French-language
channels will be increased to four from three. As part of the
agreement, CSR and Sirius have been forces to increase the
French-language influence and broadcasting. Both promise to
include 8 Canadian channels, which are half English and half
French. Several cultural organizations such as the Canadian
Recording Industry opposed the original terms of the licenses.
Reasons include that they have weakened domestic content rules.
These rules require Canadian music and talk programming to be
prominent on the airwaves. "This is a black day," said Ian
Morrison, a spokesman for Friends of Canadian Broadcasting. "In
effect, the Americans have won." The new licenses call for eight
new Canadian channels and 72 American channels.
While some people are complaining, independent and emerging
artists favored the satellite licenses. They believe that the
new services will provide them with exposure in the United
States and abroad. Satellite radio, while initially intended
mainly for car radios, has made several new improvements for
portable and home satellite radio. Automakers, whom have factory
ready satellite receivers in new 2006 models supported the
applications. Just as in America, subscrition to the new radio
services can be purchased and heard anywhere in North America.
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