24 Feb 2008 07:46:53 | Steve Mabry
If you haven't hit a Hybrid club lately, you should, especially
if you struggle with your long irons. Just ask about a million
golfers, including many TOUR players, who have added a hybrid
club to their bags.
A hybrid is a cross between an iron and a fairway wood. It comes
in many different designs and shapes which offer the accuracy
and consistency of aniron with the distance, trajectory and
forgiveness of a wood. Just ask Todd Hamilton, who used a
Sonartec Md to get up and down many times at last years British
Open to when the Claret Jug.
Hybrid clubs have been around for decades. In 2002, the Darrell
Survey showed 15 percent of PGA TOUR players carried a hybrid
club. In 2004, TaylorMade rep Keith Sbarbaro says that 25 to 40
players put the TaylorMade Rescue Mid in play each week. Add 14
to 20 using Mizuno's Fli-Hi, 20 using Sonartec Md's, a handful
using the New Callaway Heavenwood and Nike's Pro Combo Utility
Iron, and 50 players using the Titlist 503.H. That is almost 70
percent of each weeks tournament field carrying some kind of
hybrid.
"Hybrid popularity stems from the simple fact that they work,"
says Chuck Couch, Mizuno's director of marketing. "They are not
just for high- or low-handicap players; they work for players of
all abilities."
Hybrid growth is impacting how a traditional set of irons is
sold. "Many retailers offer a combo set, with a hybrid or
hybrids replacing one or two long irons. This movement will
continue," said Tom Olsavsky, TaylorMade's Director of product
marketing for metalwoods. Some manufacturers now offer mixed
sets that integrate hybrids with the traditional irons so it
works as one consistent set in terms of length, lie, loft, swing
weight, feel, and look.
"We brought the Idea integrated set into the market because it's
the next logical step in applying hybrid technology," Chip
Brewer, President of Adams Golf, said. "A single hybrid is a
very reasonable approach for good players who simply want to
replace a 2-iron. But the level of precision and accuracy
becomes more relevant as you get deeper into the irons, and
that's where the advantages of having an integrated set become
clear."
Having access to equipment trailers on TOUR gives the Pros an
advantage in knowing what clubs to add or replace with a hybrid.
What about the average golfer?
"We believe consumers are learning more about hybrids,"
explained Mike Ferris, Callaway's product manager for woods. "We
see Big Bertha Heavenwood hybrids complementing our fairway
woods and replacing mid and long irons."
"The hybrid is definitely a club of the future for golf," says
TaylorMade's Olsavsky.
Now is the hybrid's time. Where is yours?
About Author :
Steve is an avid golfer and the owner of The Golf Fanatic. The
Golf Fanatic is a source for golf tips, training aids, golf
news, and custom fitted clone golf clubs. Visit the website at
http://www.thegolffanatic.com. You can contact Steve at
steve@thegolffanatic.com