24 Feb 2008 09:19:41 | Jeremy Gossman
Target Market the Key to Your Online Success
by Jeremy Gossman
If you are an Internet marketer or want to be there are 3 issues
to be concerned with. Target market, traffic generation, and
traffic converstion.
Which is most important?
Well, I would have to say that selecting your target market is.
I am not saying that traffic generation and traffic conversion
are not important, though.
Its just that if you have a target market that does not have
credit cards or the ability to spend money, then you are doomed
no matter how much traffic you throw at a highly primed sales
page.
A poor target market with no money will not produce you any
profit no matter how hard you try. It doesn't even matter if you
are the greatest copywriter in the world!
Your process for marketing online must always start with the
target market. Then, work on the traffic and sales process to
increase your profits. A bad site with minimal traffic will make
money on a good target market.
Keys to determining a Good Target Market
1. Your target market should be big enough for your primary
keyword to have several thousand searches or more a month on
www.Overture.com. Check your key word at:
http://inventory.overture.com/d/searchinventory/suggestion/
If there are only a few hundred searches for your primary
keyword you should probably stop right there. Make sure you are
using a key word that someone would type in the search engine.
If they were looking for your particular product idea.
2. Does the average person in your target market have a credit
card and money to spend?
3. You should be able to find other marketers in the search
engines selling similar products to what you are thinking about
selling. Some competition tells you that marketers are making
money on that target market with a particular product.
Check on: http://www.google.com http://www.msn.com
http://www.clickbank.com/marketplace
4. Identify what advertisers are paying for advertising on your
primary key word. Check the pay per click search engine
http://www.overture.com type your primary key word in to the
search field. Then when the listings comes up, look to the right
side of the screen for the words "View Advertisers' Max Bids"
Click on that and follow the instructions. If the top 3 listings
are for products related to your idea, then there is a good
chance that money is to be made. You will also need to make sure
they are spending more than 25 cents per click for the top three
spots. Advertisers spending only 10 cents per click for your
primary key word is an indication of a poor market. Remember,
that I am speaking about your primary key word that has several
thousand searches per month.
If there are 50 products already out there almost exactly like
what you wanted to bring to market, develop a new twist. Find a
way to bring another spin to the products that are already out
there. Provide a solution for a missing need that the already
popular product dosen't.
This can provide you with joint ventures with all of the would
be competitors.
Start today and put your best ideas to the test and select the
one that rise to the top.
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