The reason it is called opt in list building, is because the visitors to your squeeze page must voluntarily submit their name and email address into your webform in order for you to capture this information that is instantly uploaded to your autoresponder and stored in your leads database.

Now what are some reasons you might think of to voluntarily opt in to someone's webform that you have never met?

Well, first this tells us that your opt in page needs to be advertised with relevant keywords and in the appropriate category.

For instance, if you are using articles to market your opt in page with a link at the bottom pointed toward your page, then you would obviously choose list building, if the subject of list building was the relevant category for the opt in page.

For instance, if you were offering an ebook available for purchase on the subject of list building or even a free ebook on list building like the one that I make available, then you would definitely want to submit your article to the category in the directory that most closely supported list building such as list building, opt in list building, opt in email list building, coregistration, how to build a list, email marketing, etc.

This will mean that the visitor to your website is very highly targeted and as a result is more likely to perform satisfactorily the call to action that you request. This is good for them and this is good for you.

So, we see that giving a free ebook in return for offering their name and email address is a very valid exchange in which both win. You will also want to take the main features of your product and turn them into benefits.

In other words, if your ebook tells them how to build an opt in list of highly responsive and targeted names and email addresses, then you would tell them that the benefit is getting their very own highly responsive email opt in list.

This exactly explains how you need to set up your opt in email list building page salesletter wise, in order to optimize your capture page and maximize your results.

"Learn How To Quickly And Easily Build An Opt In List Of Hyper Responsive Subscribers Who Are Willing To Spend Money With You Right Now!"