24 Feb 2008 12:33:29 | Susan Dunn, M. A.
1. Does it download fast?
"Most website crafters are in T1s, LANs and DSL, yet only 7% of
the market has broadband and that's leveling off," says Bryan
Eisenberg, in "Future Now." "Most customers surf at 56k or
slower and roughly 60% still surf at only 28.8k." So the magic
time is 8-10 seconds at 28.8.
2. Copy writing for the internet must be inclusive, immediate,
and consumer-oriented. Is your copy written in such a way that
the consumer feels included and welcome?
3. Are you talking more about the consumer and less about
yourself?
4. Have you done the proper market research to discover how your
particular consumers like to be talked to?
5. Is it user-friendly? Is it easy to navigate and consistent?
6. People buy from people they like and trust. This has never
changed. Does your website make people like and trust you/your
business?
7. Have you viewed your website from as many other browsers as
possible? It can save you a lot of grief.
8. Do you provide many opportunities for the visitor to contact
you and the webmaster?
9. Do you provide an urgency for purchase?
10. Do you have interactive opportunities--places for feedback,
polls, quizzes, forums and the like?
About Author :
Susan Dunn is a personal and professional development coach who
specializes in emotional intelligence, strengths, and inner
work. You can visit her on the web at http://www.susandunn.cc.
