24 Feb 2008 12:33:29 | Jim Edwards
The psychic Hotline won't help you in this article!
However, I want to share my predictions for 2003 and the trends
I see affecting how you will use the Internet for both business
and pleasure.
** Anti-Spam!
Anybody with an email account for more than three days has
gotten unsolicited email (referred to as Spam) from people they
don't know. These people offer to sell them everything from acne
treatment to inkjet cartridges.
As federal and state lawmakers weigh into the battle against
Spam, you can expect two significant developments this year:
First, anti-Spam software sales will skyrocket among home and
business users. Unfortunately, unless somebody invents a
solution that actually works well, the end results won't fit the
promises made to sell the products.
On a side note: It will prove very interesting to see how many
of the anti-Spam product vendors will actually use Spam to sell
their wares!
Second, anti-Spam sentiment will massively affect legitimate
online business owners trying to communicate with their
customers via e-mail.
New services will spring up to help even the smallest businesses
secure their communications with customers and avoid the "Spam
filters."
** Lights, Camera, Action!
The use of multimedia, including video, pictures, and sound,
along with other interactive devices, will really take off this
year.
However, the proliferation of multimedia will not occur because
of higher Internet access speeds through DSL or cable.
Cheaper and better computers, combined with improved "streaming"
software technology, will drive this multimedia trend. As
computers and web servers on either end of the information
exchange get faster at encoding and decoding data, the need for
broadband access lessens.
** Sold to the Highest Bidder
Expect auction sites to see all-time highs in sales and revenues
this year. With a sluggish economy, people look to save and make
money any way they can, and buying through eBay makes it easier
than ever.
** Do you Yahoo?
Search giant Yahoo will rebound this year from a couple of poor
business decisions. Expect them to regain the top spot as the
world's number one search portal by the end of 2003.
** "Micro-Businesses" Will Dominate
Using "guerrilla marketing" tactics, small businesses will
spread like wildfire online. These businesses won't bother with
startup capital, or IPO's; they'll simply reach profitability
within 30 days or close up shop.
Also, expect to see "Big" business start adapting these
techniques by creating special units within larger corporations
that reward the entrepreneurial online spirit.
So take the challenge!
Cut out this article, put it on your bulletin board, and 12
months from now we can all see if my psychic abilities rate with
the most popular 900 numbers or whether flipping a coin would
have achieved the same or better results. :-)
About Author :
Jim Edwards, a.k.a. TheNetReporter.com, is a national speaker,
author, syndicated newspaper columnist and web developer. Owner
of several successful e-businesses as well as a professional
e-business consulting firm, Jim's writing comes straight off the
front lines of the Internet and e-commerce.