A couple of days ago, I wrote lengthily enough about new marketing sensation, The Rich Jerk. If you’ll recall, at the time, I had not read the book in question and was about to go out and buy it for the sum of $97. As promised, I put up the dough and downloaded the 40 something page work, and here is my review.

Incredible amounts of hype and pr have made it virtually impossible to come across a negative opinion of the Rich Jerk’s ebook «Making Money on the Internet is Easy». From Yahoo News to forums, articles, reviews, you name it, it all points in one direction, The Rich Jerk is the real deal. Hmm, but is that the whole truth and nothing but the truth?

Well sorta… After all that hype, I was thinking that I would fall out of my chair, but my bottom stayed well in place. Did I enjoy the book? Yes. Did I learn stuff? Yes. Was I completely blown away with the material, I have to say not really…

On the other hand, there aren’t that many so-called secrets going around out there. Any secret worth the breath its whispered in can’t be too much of a secret, especially on the internet…

Don’t worry, I haven’t forgotten what I said, I will launch a marketing offensive around the Rich Jerk’s ebook, «Making Money on the Internet is Easy», I’ll get to that in a minute, after I get the review out of the way.

What wasn’t so good about the Rich Jerk was that it promised no filler and no fluff. It mostly stays true to this promise, but the two last chapters were of no use to me. The last chapter is about very basic webwork that you could find anywhere for free. The chapter before that is about investing your money. The places he recommends are sketchy or seem that way to me and I wouldn’t throw a cent at them under any circumstance. Any legitimate 20% a month compound interest investment that had been performing that way for 3 years or more is not going to be such a well kept secret…

The chapter on Ebay was not of interest to me either. The Rich Jerk does provide you with the best sources for drop shipping and prices but other than that, the advice is pretty generic, and I don’t need anyone to come and tell me things that seem painfully obvious, like not sending money to vendors in foreign countries by using Western Union, is anyone still that naïve? In all fairness, I didn’t buy the book to read about Ebay, but people who are starting out in that market will save themselves some time by reading the material.

I do have good things to say about the Rich Jerk though. Inside is a 2 page section on writing sales letters and a two page example of a sales letter written following those guidelines. Read it and you should never have to buy any of those fancy 200 page programs on writing a sales letter, it would be a waste of time.

Next up, SEO. Did I learn anything here? Yes I did. Not ton’s but enough to make my purchase worthwhile. I’m sure that even one of the tricks applied properly would pay for the ebook in no time flat… If you’re willing to delve into the world of black hat SEO, you could benefit very fast from buying the book. How about Adsense and Adwords? Yep. In fact, that is the most useful part of the book in my opinion. There is no time wasting and no beating around the bush, its straight up do this, then do that, then watch the money come pouring in, and I have to say, yes it works.

In fact I truly believe that applying the simple model the Rich Jerk describes for making money with Adwords and Adsense would be amongst the most solid choices a budding entrepreneur could make in starting a new business on the internet with the goal of making money. And another technique or two would do the job just fine also.

So what’s my conclusion on the Rich Jerk? I expected more but still got a lot for the price, so yes it was worth it.

All in all the most positive thing about it was that it cuts right through the mumbo jumbo and tells you exactly what you have to do, in simple steps, to be successful in your online marketing ventures, period.

Will you become rich by just reading the book? Undoubtedly not. Will you become rich by reading it and applying the techniques described within? You stand more than a fighting chance, in fact if you follow the simple instructions, I’ll be tempted to say yes, you will make money and may in fact become «rich».

As far as I’m concerned, the right knowledge will save you up to years of research and trial and error. I’ve bought many books from the «gurus» and none of them have come close to being as valuable resource as the Rich Jerk’s book was. Final verdict: recommended.

Now for my marketing offensive. As I mentioned previously, I’m going to set up a site to sell the Rich Jerk’s ebook. It will not be the generic review + affiliate rebate site, its going to go the whole ten yards. And I will put into effect some of the strategies elicited by the Rich Jerk himself.

Stay tuned, you may see success in the making. Next up I’m going to tell you exactly what my diabolical little plan is, in the next exciting edition of The Rich Jerk: a Marketing Odyssey.

P.S. If you haven't read the Rich Jerk's sales letter, find it here. If you go and buy the ebook following this link, you will still be eligible to receive the 100% rebate i will soon be offering...