Right now, I want you to make a choice…

Are you going to sit by with mediocre advertising results, or are you going to invest a little bit of time to assure every classified you write has the pulling power of a 350 horse power money generating, engine?

The reality of ads is most people do not use them effectively. And bottom line, an effective classified ad is the workhorse of your businesses.

So, are you using these little wonders to your full advantage?

Can you comfortably invest $100 in ads with the assurance that you’ll pull in $1,200 or more?

If not, then there’s a world I’m about to open to you. And the secrets you’re going to learn have the potential to literally shatter your belief that you need to spend a lot of money and place thousands of classifieds to turn any real profits.

STEP ONE: GRAB THEM WITH YOUR HEADLINE!

Forget about cleverly designed sentences and trying to wow readers with your selection of words. Your headline has one job, and that’s to draw the reader in to the rest of your advertisement.

Any headline you write should make your offer stand out from the rest, stop the reader dead in their tracks, and make them curious.

So, what makes people stop and want to learn more about your offer?

It speaks to them directly, and then it proposes a solution to a problem.

When writing your headline, you need to ask yourself these questions. Do you have your target prospect in mind while writing the headline, and will it make them want to read more? Does it offer a solution to a problem that’s nagging your visitors?

Once can answer yes to both question, then you’re ready to move on to step two.

STEP TWO: DON’T TRY AND CLOSE THE SALE YET!

Never, and I mean it; try to close your sale from a simple classified ad. It just doesn’t work that way. Classifieds are short and there isn’t enough room for you to list your major selling points.

Instead, you want to simply introduce the reader to your offer and communicate the strongest benefits and how it will help them. Create a little excitement here. Give the reader only enough to build curiosity so they’re driven to find out more.

STEP THREE: TELL THEM WHAT TO DO NEXT!

People will follow when you lead. So tell the reader exactly what they need to do.

Trying to get information in front of your prospect? Tell them how they can get it. Want them to sign up for your newsletter? Show them what they need to do.

By stating in simple terms what to do next, the now interested reader will follow. And if you followed these suggestions, you’ll have classified ads that lead the reader to their pot of gold every time.