24 Feb 2008 12:33:15 | Larry Dotson
1. Email each visitor a satisfaction questionnaire after they
purchase. This will allow you to improve your order system,
customer service, site, etc.
2. Give a percentage of your profits to a cause your customers
would like. It could be a charity, school, environmental
improvements, etc.
3. Take harsh criticism the right way and improve your online
business. Don't get down in the dumps, improve the situation so
it doesn't happen again.
4. Try bartering before you buy services, supplies and equipment
for your business. You can use the extra money you save on
advertising your business.
5. Give away a follow-up email course on an auto- responder.
Include your ad with each lesson. People will buy quicker when
they see your ad repeatedly.
6. Make sure your classified ads don't sound like an ad. Don't
ask people to buy anything or they won't click, give something
away instead.
7. Give your free bonus products extra perceived value. Don't
use the phrase "free bonuses" use the phrase "you will also get".
8. Keep your visitors on your web site longer. The longer they
stay, the greater chance they will buy. Just hold a treasure
hunt contest on your web site.
9. Make sure you're always creating new products and services or
improving old ones. Most products or services won't stand the
test of time online.
10. Split the cost of online advertising and marketing by
sharing a web site with a similar, non-competing business. You
would both put up half the cost.
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