24 Feb 2008 12:33:15 | Dina Giolitto
Oh my gosh, you built a website, you took so much time and
effort... but barely anyone's visiting. WHY is that? It could be
because you have yet to Turbo Boost your site for more page
views and increased rank with the top search engines like
Google, Yahoo and AskJeeves.com. Following are Five Tried and
Tested Techniques that Really Work to Drastically Improve your
SE positioning. Try them and experience the difference firsthand.
SEO Secret 1. Make Your Reader "Click Here to Read More."
Think about this. You can guarantee at least one page view for
every person who reads an article if you compel them to click a
"read more" link. How to do this? Include four articles on a
featured category page... but only paste the introduction to
each article. Once the reader is "hooked" by an article's
opener, he will click to read the rest. Remember this next time
you're tempted to just plop a lone article on a carelessly
placed page.
SEO Secret 2. Leave a Breadcrumb Trail that Leads Back Home.
No matter where you roam on the web, it should be your mission
to lead customers back to your site... and that means not just
the homepage, but other pages as well. So drop those breadcrumbs
so that folks you meet can follow the trail back to your site.
Examples: include your URL link in every blog and forum post you
make. Broadcast your latest promotion to everyone you meet, and
include the link to a landing page that covers the details in
depth. Your sole purpose in being on the web is to track back to
your site, and today's content distribution methods make it SO
EASY to do this! Try it with your articles, blogs, forum posts,
reciprocal links and more.
SEO Secret 3. Optimize Your Web Article Campaigns.
If you use articles to increase your exposure on the web, take
advantage of that customizable author resource (or bio) box for
every unique promotional page you create. Develop campaigns
around each one of those articles that all point back to a
single page on your website. This should be a specially designed
page that houses a strong persuasive message and prompts your
reader to become a subscriber. More subscribers after all, means
more folks reading your website's content! Write five, ten,
fifty or five hundred articles for each campaign. Wait two weeks
and analyze your results. You will be pleasantly surprised at
what you learned!
SEO Secret 4. Give Away Free Downloadable E-Books.
Surprise... I'm sharing with you the real reason why marketers
give away information so freely. Yes, they want to win your
favor... but they also want you to download that page. Each
download counts as one page view, and this registers in your
site stats which wins you major brownie points with the search
engines. If you've ever started at your web traffic feeling
mystified at the sudden surge in numbers, it's highly likely
that you forgot that Free E-Book you recently gave away... or
maybe some friend of yours is now giving it away from their
website!
So now that you know the real reason for all this mysterious
marketer behavior on the web, isn't it time you started using it
to your advantage? Oh, but that's a TON of work, so what will
you do? Why, you'll call Dina the Copywriter at
http://Wordfeeder.com of course... so she can get started on
your Marketing Strategy ASAP!
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
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Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About Author :
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit http://www.wordfeeder.com
for more details.