“But, these people are telling me NO and I don’t like the way that feels,” he told me.

“The same rejection, real or imagined, that make some people $10,000 per month in this industry will cause others to abandon their dreams,” I replied.

In the MLM industry, you see the heavy hitters who know how to work MLM leads flourish no matter if the industry is up, down or flat. Why? What do they know that the masses buying MLM leads don’t know? How are they able to quickly and easily get through enough leads and find the right people to give them a $10,000+ per month lifestyle?

There’s a quote I use in our seminars, “The fire that burns one person warms another”.

Heavy hitters know how to get warmed and not burned in working MLM leads.

First, a couple of facts.

FACT #1 – MLM lead quality has steadily gone down over the last 10 years.

FACT #2 – The quantity of leads has risen and well the as the number of MLM lead companies.

Fact #3 – MLM lead lists are sold over and over again. The people you call have heard their phone ring many times from these lists!

Being at the junction of these three facts is needlessly hurting tens of thousands of well intentioned MLMr’s.

Our survey of top MLM lead list buyers who make full-time incomes has revealed three critical points.

Critical point #1 – A manual phone sort after an internet automated sort is no longer enough. You used to be able to ask someone 3-4 qualifying questions and determine who you should take through your information process. Not anymore. Now the numbers you need take through most systems are three to four times what they were just a few years ago.

Critical point #2 – Heavy hitters tell us rejection never feels like rejection if it’s from someone who truly can be successful in MLM. It the prospect is truly high quality, they’ll take a serious look at your opportunity in a business-like fashion. That is a good feeling. This is opposite of the millions of tire kickers and wannabees filling out lead inquiry forms as you read this. These low quality prospects drain the life blood out of you. That kind of rejection is blood curdling.

Critical point #3 – Successful heavy hitters look at time management differently. They are using the 80/20 rule to their advantage. How? By getting in a position to only get rejected by capable prospects. Knowing low quality prospects can’t move their business forward, they continually seek ways to only talk to higher probable prospects.

Capable prospects who are also looking are the people you need to build a strong six-figure income. Capable means they have the ability to build a business. They’ll have a bigger warm circle of influence, better people skills, ability to inspire and lead a group, stay on auto-ship longer, buy a sufficient number of MLM leads every month, and they’ll enter your opportunity at higher levels. Any MLM lead list contains about 23% of what we call these “top tier” prospects.

Looking means they’re ready to take action immediately after they’ve been through your information process. Frustration is talking to or sponsoring someone who is looking but NOT capable.

Here lies the big problem in the industry. MLM lead list brokers only tell you who’s looking. The process of optimizing MLM leads tells you who’s probable of being successful.

We’ve noticed heavy hitters have been the early adopters of MLM lead optimization.

Because they are time conscious and want to only be softly rejected by capable people, they’re only calling 20-25% of their MLM lead lists. They’re focusing 80% of their time on capable and looking prospects.

The time they’re saving by not prospecting and working with the wrong prospects is spent with the family, traveling and enjoying their MLM lifestyle.