Advertising is not an exact science, so you need to give yourself every advantage, when it comes to determining where to spend your budget!

When you place your Contact or Autoresponder info at the end of the ad, do it so it's a simple clickable link:

put ?subject=key after your email address.

eg;

mailto:info@yourdomain.com?subject=Key

Or if you prefer to just drive traffic to your web site you can use the same concept just a different format.

eg;

http://yourdomain.com?key

Then when you check your stats from your counter program you'll see the different keys representing where your visitors came from.

Always use a short descriptive Key, and always keep a record of which Key goes with which ad!

eg;

Ad placed in John Doe's Weekly Mktg Tips

Key used = "JD"

Set up a simple text record to keep track of your results:

Source URL-Key Ad-Key Date Type ***************************************************************** *********** IMS Ezine IMS 01/01/01 Ad World Profit WP 02/15/01 Banner

I have a half dozen Ezine ads running at all times and if I didn't key my ads, I wouldn't know which ones were getting the best response. A few months ago I paid approx $90 for a 3 line ad in a well know Ezine and at the same time I paid $25 for a 5 line ad in a lesser know one.

Guess which one gave me the highest response rate? Yup, that's right, the $25 ad out pulled the $90 ad almost 2 to 1, and if I hadn't keyed my ads, I would probably have spent another $90 the following month, when the $25 ad would have been the smarter choice!

I hope the above info is helpful, but remember the number one reason most people fail when promoting their program is they give up too soon.

The Internet has opened up a whole new world of opportunity to the average entrepreneur, but it still takes time. Time to place the ads, time to track the ads, time to hone your ad writing skills and time for your prospects to accept what you're trying to sell. Most people won't even check out an opportunity til they've seen it at least 4 times!