William Batten, a former executive at J.C. Penny once said, “There is nothing wrong with wanting to make money – except that it should not become the sole objective. The end should be to provide a service or product that people need.”

No matter what your passion is in life, should you decide to follow it and turn that passion into reality that passion must provide a service or product that people need. It’s not as hard as you might imagine.

For example, say that your passion is painting art. The product that you will create will satisfy the need of those who enjoy the beauty of art. You will touch their emotions, you will awaken senses and feelings that have been dormant and bring to your customer – as anyone who appreciates art knows - hours, if not days and years of peace and enjoyment.

You may ask, “Can my artwork do that?” The answer is yes and maybe even more.

However, say that your passion is making money. I would ask you, “Is it really? Or is your passion really the art of making deals?” For example, do you watch Donald Trump on television or read his books? Are you fascinated when you read in the newspaper of how some people at a company put together a merger or acquired another company? Perhaps in your spare time you enjoy reading spy novels or books about lawyers or police putting together a plan of action to get the “bad guy” (or girl, let’s be fair!) If so, then you are into the details behind how certain ideas and deals are brought together and therefore your passion is making deals. The money is the by-product or as many others have said, “Just a way of keeping score.” . Take what you believe to be is “your passion” and break it down to your core passion. Ask yourself, “What are the true feelings or emotions behind my passion.” Using the two examples from above, you may like to paint; however how do you feel when someone else admires or purchases your work? When you make your deals, do you feel super when you leave the office knowing (hopefully) that both sides were happy with the result and that you have not only helped them achieve their goals, but also your own goals and/or those of your business or company?

Delve deep into your thoughts and ask yourself, “How does my passion affect other people? How can others benefit from my passion?” You might find a renewed sense of passion for your passion.