24 Feb 2008 12:33:15 | William Johnston
Writing effectively on the internet is the most effective way
to achieve maximum profit from your website. You can use
effective writing in articles and ads so that you can get
traffic to your site. You can write good content on your site
and in your ezine to get more subscribers. Most importantly, you
can write an effective sales letter to persuade visitors to
purchase your product or service.
Choice of words is extremely important. Certain words, when
combined and used in the right context, can draw the reader to
your writing and keep them reading what you have to say. Here
are the words which will pull readers in:
Free, guaranteed, money, revealed, secrets, discovery, easy,
breakthrough, magic, cash, love, hidden, proven, uncovered,
profit, ultimate, power, you, now, value, solution, etc...
Be sure to use these words frequently in your writing and apply
them to what you are trying to sell. Especially, use these words
in your headline. The headline is what will draw your readers in
first of all and so it needs to catch their eye. Make sure your
product sounds like the miracle they’ve been waiting for. For
example:
‘Discover the new secret which will guarantee you a breakthrough
solution to making ultimate profits online!’
On the other hand, don’t make your product sound unrealistic.
Too many of these words will remind readers of spam and they
will think that your product is too good to be true.
Some words should be avoided. These are words which will give
readers a negative impression. Your writing always needs to be
positive, and so try not to use words such as these:
Cost, no, difficult, responsibility, wrong, worry, death, fail,
negative, not, never, less, etc…
These words are sure to give the reader a poor impression of
your product.
As a general rule, when trying to advertise something, always be
positive. A positive review, with positive words, will create a
positive mood for the reader which will encourage them to read
further and think deeply about what they’re reading. Also, the
chances are, they will enjoy what they are reading.
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--------------------------------------------- William Johnston
is owner of http://www.info-ebooks.co.uk<
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For 100s of free ebooks and software tools about making and
developing a successful internet business go to –
http://www.info-ebooks.co.uk<
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Feel free to use this article in your ezine or on your website
so long as the content remains unchanged and the author’s
bylines are included.
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