Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Your web page is your medium for persuasion so you need to put as much thought and effort into the design of your website and how it will appeal to potential customers as you would into a physical store. Unfortunately, a lot of web designers and marketers don’t think of their web pages this way and make a lot of mistakes that cost visitors and sales. Don’t let this happen to you, instead focus on the importance of appearance and have fake visitors visit your site and let you know what works and what does not, anonymously of course, before you launch so you will have some real web input. Beyond that, there are some other important tools you will need to utilize as well if you want to have ea successful website.

Tool #1 E-mail This seems obvious, but not everyone truly realizes the importance of e-mail. In fact, most people use the Internet solely for e-mail and then for surfing only secondary. Amazingly, there are some people who only use e-mail and do not surf at all. So, having e-mail addresses that are easily found and that use your company’s name or your domain name as the direction rather than the hotmail account you started in college is really important. And above that, it shows you are professional and that your website is important to you.

Tool #2 Online Payments Whether you are a website designer and marketer designing a website for a customer or advertising your own services, you will need to know about online payments. In the first scenario you will need to know how to incorporate them into a website for your customers so they can carry out e-commerce and in the second scenario you will need online payments to be accepted on your website in order to be retained by individuals needing your design and marketing help.

Tool #3 Design Even if you are a professional designer and marketer you still need to know about design and how the design of a particular website will influence customers as well as the colors used. Just because you are a professional does not mean you know everything, so before each project do some research and find the new tools available to help you design.

There are many tools you will need as a designer and marketer, and depending on your strengths and weaknesses those tools will differ. However, these are three basic tools every website designer and marketer needs regardless of skill level.