18 Feb 2008 04:33:25 | Edward Gause
Many people come online for the sole purpose of seeking out a
way to earn an income online? Can it be done, seriously? Of
course it can.
Thousands of people are doing just that. You can find lots of
tutorials out there (free and paid) that give you the nuts and
bolts about earning an income online.
I'm going to go a somewhat different direction in this article.
What many people try to do is set up their business like a
traditional business. Perhaps they want to have consulting
service. If they are graphics designers, they set up a graphics
shop. If they are gardeners, they set up a gardening service
online.
But there are a few problem with the traditional approach.
* No momentum. You stop putting in effort. Business dries up. No
one really cares if you're gone. There's always someone else
ready and eager to take your place in the niche.
* You have to do it all - all the time. Each new client needs to
be given your full time and devotion.
You should consider enhancing your business with methods and
tools that will let you overcome these two problems.
You may have heard that you should start building a list of
people who desire to receive your emails.
The reason you want to do this is so they can buy your products
or service you have for sale. Additionly, if you do it
correctly, you'll build relationships with people on your list.
This in turn will let you not only sell to them, but open
opportunities, perhaps, joint ventures, or help you solve a
problem, etc.
Here are a few recommendations for doing this the right way:
#1 - Use a good sequential autoresponder to automate and manage
your list. There are a few good autoresponder services
available. Two of the more popular are:
Aweber http://aweber.com
GetResponse http://getresponse.com
If you want total control, you can purchase the software,
install and maintain your list on your own server. I personally
use:
AutoResponse Plus http://trinale.com/recommends/arp.php
#2 - Create or get rights to an autoresponder series that
combines both information and a sales pitch for a single
product. Don't mix up a lot of different products or you'll
dilute the power of repetition.
If you're no good at it or if you are nervous about writing, you
may have to farm out the task. You can go to a website like
Elance to find someone willing to work with you at very
reasonable rates.
Freelance Writing http://freelancewriting.com/elance/
The autoresponse series automates the building of a relationship
between you and the people on your list. Once it concludes, you
can either start it all over again, or you can simply send them
periodic emails that relate to the same topic.
Advanced hint: you can combine several series sequentially. For
example, emails 1 - 5 could be about product #1. Email 6 could
tell what you just covered and set up Emails 7 through 15 that
could sell product #2. Email 16 could set up selling product #3
and so forth.
#3 - Sign up with various affiliate programs that YOU have
reason to like. It is a must that you respect these programs or
it will come back to bite you in the long run. Your credibility
is at stake so do your homework here. Now as you sign up for
these, you can incorporate them into your AR series.
#4 - Similar to #3, sign up for various multi-level programs.
Again, make sure you like and respect them or your credibility
is sure to suffer. The beauty of these programs is that you
begin to leverage the work of those who sign up under you (your
downline). If you attract go-getters, this can pave your way to
a very impressive passive income.
Once you have at least the first two items in place, you can now
start promoting your site. You'll need to come up with reasons
for people to sign up for your ezine, but that subject
(copywriting) is beyond the scope of this article, and we'll
cover it soon in another email.
As people sign up for your list, they'll start receiving your
series. You won't have to mail them individually. They'll just
plug themselves in and the system does the rest.
The power of this system is that while you do a good deal of
work to get it set up, once it is set up, you should have very
little to do, other than to tweak it here and there to make it
perform better.
With the time you will eventually get, you be more able to
promote your site. And as people get into your funnel, you start
making money.
Then you can begin tweaking your sales copy, increasing the
effectiveness of your ads, and more.
Do this and you'll enhance your business far beyond the
traditional ways. You'll generate momentum that persists even if
you take some time off, you'll automate the building of
relationships with members of your list, and you'll be able to
build on what you've got.
You are free to reprint or modify this article and use it for
personal or commercial purpose on your website under your name.
Modify the resource box and change the author's name to yours.
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