23 Feb 2008 03:22:00 | Bea Fields
Traditional marketing strategies encourage business owners to
continually grow their businesses by adding new customers. It
today's competitive world of business, it is more important than
ever to aim for more transactions with existing customers by
using the power of customer follow-up and attention to good
service. These ten tips will help you in turning your existing
customers into walking billboards for your business.
1. Spend thirty minutes each day talking with two existing
clients. Ask them what they want, what they need, and what they
like/don't like. Implement the ideas that work for you.
2. Invite your champion clients to serve on your Board of
Directors. Your clients will add wisdom and will know that you
value their judgment.
3. Post newspaper/magazine articles about your clients'
achievements in your establishment. People love to be
acknowledged for their wins. A classic picture frame will add an
elegant touch.
4. Invite clients/customers to test a new product or service
before you offer it to the public. Your customers will have
insight about what the public wants. This will save you energy
and will send the message to your client that they are the first
to experience something new.
5. Partner with your clients in a marketing effort, workshop, or
special event. The more opportunities you have to spend with
your clients, the more you will connect on a personal basis.
6. Provide value every day. Freebies and discounts are a great
way to keep clients and make new ones. A free car wash, hair
cut, facial, or gift certificate are always popular. Offer
something unique to show your customers that you are creative
and open to new ideas.
7. Follow the successes of companies that have a reputation for
outstanding customer service. By learning from the pros, your
business will grow and improve.
8. Connect with your clients on common ground. Find out what you
share in common with your clients. They will remember you and
develop a sense of friendship.
9. Spend time with your competition, and know what they are
doing. In this competitive world, it is difficult to stay ahead.
Design a suggestion box for customers to let you know about
better prices and better service.
10. Remember! Your customers are always right even if they're
wrong. Thank your customers for both positive and negative
comments. Do all in your power to make them happy
About Author :
This article was written and submitted by Bea Fields. Bea is a
Business Coach, Consultant, Trainer, and Public Speaker. Her
area of expertise is that of Environmental Design and Leadership
Development for Executives, Managers, Small Business Owners, and
Political Leaders. She may be contacted at
bea@nonmanipulativeseduction.com or visited on the web at
www.nonmanipulativeseduction.com 
