23 Feb 2008 03:21:29 | Matthew C. Keegan
The 2006 model year will end the heralded Taurus name and for
this writer it is a bittersweet time as Ford retires what once
the best selling car in all of America.
When Ford introduced the Taurus along with its cousin the
Mercury Sable in the mid 1980s the car represented a radical
departure from the standard American car of the day. Fairly
large, front wheel drive, and very aerodynamic, the Taurus
quickly rose to the pinnacle of the American car sales charts
and was the best selling car for several years in a row. A much
delayed "reskinning" did not occur until 1996, some ten years
after the Taurus and Sable were first released. The new style,
perceived by some to be ugly, quickly cost Ford sales as newer
and more modern Toyota Camrys and Honda Accords out gained the
line. Slight changes in style incorporated with the 2000 model
year took some of the edge off, but by then the Taurus was
considered to be too old and outmatched by the competition.
I purchased an all new 1994 Taurus and kept the car for seven
years, racking up 117,000 miles before deciding it was time to
trade in the car for something newer. I found the ride to be
comfortable, the interior room to be expansive, and I enjoyed
the overall style of the car. I was also one of the first people
to purchase a Taurus in the then new Hunter Green color, an
attractive deep green that was admired by many.
When 2001 rolled around, I elected to lease a Saturn L series
instead of going with the Taurus. I needed something similar in
size with the Taurus and at that time Saturn had a lease deal
that could not be beat. In addition, I still wasn't impressed
with the Taurus which I felt had been out-engineered by other
cars in its class. So, I took home the Saturn and donated my
Taurus to the Kidney Foundation.
The 2005 model year represented the final year that Ford would
offer the Taurus through dealers; for 2006 the Taurus is only
available as a fleet car and it is unchanged from the previous
year's model. The slow selling Sable was mercifully put to rest
one year earlier.
For Ford, concentrating on trucks and SUVs meant neglecting much
of their car line up, including the Taurus. Bigger and stronger
SUVs, including the Expedition and Excursion, were introduced as
America's tastes continued to shift from passenger cars to SUVs.
In addition, the ever popular F Series pick up trucks went
through regular style and engineering changes every four years
or so as did the Explorer, Ford's midsized SUV.
Higher gas prices and changing tastes are once again impacting
Fords' line up. The beefy Excursion is gone and new cars
including the Five Hundred and Fusion are now part of the line
up. These two new models represent a fresh change for Ford and a
promise that the attention once given to the Taurus would be
given to the new models. For that, I am glad.
About Author :
Copyright 2005 -- Matt Keegan is a contributing writer
for Auto
Parts Canada, a wholesaler of fine For
d parts and accessories for your vehicle.